Podcast Episodes
Back to SearchOur 2021 Predictions, and Speculating About Our Futures
Season 3 Episode 25
Earlier on In the Loupe, we made some predictions (you might call them "educated guesses") about what was going to happen in 2022. So, were we right?…
4 years, 3 months ago
What We Learned at the Biggest Jewelry Trade Show In the Western Hemisphere
Season 3 Episode 24
JCK, the biggest jewelry show in the Wester Hemisphere just ended last week, and Michael wanted to hear how it was so he invited Stuart Blessman, Dir…
4 years, 3 months ago
Make a Big Impact with Your Advertising (with Impact-Based Ads)
Season 3 Episode 23
Say, do you remember that Christmas ad Apple made a few years back that made everyone cry? Here's a secret: it doesn't matter which one you remember …
4 years, 4 months ago
How to Sell to Gents ft. Nelson's Jewelry
Season 3 Episode 22
Selling jewelry to men isn't the exact same process as selling jewelry to women. There's a different cadence to the sales transaction, with a focus o…
4 years, 4 months ago
How Did You Get Your Name? ft. Various Jewelers
Season 3 Episode 21
What's in a business name? It can mean everything to you, a banner that you and your employees rally around, and gives purpose and value to your busi…
4 years, 4 months ago
Inside the Data and Growth of Selling High-End Goods Online ft. ClearSale
Season 3 Episode 20
Imagine trying to convince your grandma to buy a nice pair of diamond earrings online - chances are she'll be skeptical at best, and potentially horr…
4 years, 4 months ago
How to Make a Successful Digital Marketing Campaign
Season 3 Episode 19
At some point in the year, you will probably be tasked with creating a marketing campaign. Regardless of whether it's for Black Friday, Christmas, or…
4 years, 5 months ago
This Is How We Do It! Fix Your Marketing Today
Season 3 Episode 18
You can't fix what you can't measure, so you need to be measuring everything! The state of play for online marketing is constantly shifting and adapt…
4 years, 5 months ago
Branching Out with Your Business: Opening 2nd or 3rd Locations ft. Robert Irwin Jewelers
Season 3 Episode 17
2021 was one of the best years ever to be a jeweler. After the relative loss of 2020, most stores had record years last year and are continuing to se…
4 years, 5 months ago
Jewelry Organizations and the Role They Play ft. RJO
Season 3 Episode 16
Jewelry organizations are an important part of the jewelry ecosystem, providing a valuable mediation between vendors and retailers, and hosting annua…
4 years, 5 months ago