Episode Details
Back to EpisodesI Don't Need It... but I Really Want It: Marketing to Emotions
Season 3
Episode 15
Published 4 years, 5 months ago
Description
The essence of "luxury" defies reason and instead pulls at an emotional connection. Jewelry is the quintessential luxury item -- does anyone actually need those beautiful pieces? Logic tells us we can exist without them, yet jewelry is one of the oldest forms of adornment. So what does that tell us? It's even more important to foster an emotional connection between the jewelry and your prospective buyers. We have the 401 on how to create this connection and market to emotions in this episode of In the Loupe.
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