Podcast Episodes
Back to SearchAll You Need to Know About Paid Influencer Marketing
Season 3 Episode 24
There's a lot of pay-for-play out there right now, and while some of it is great, some of it really isn't. How can you tell the difference? What's a…
3 years, 2 months ago
How to Get More Traction on Social Media
Season 3 Episode 23
Have you ever wondered why your social media is falling flat? It could be because of the shelf life of your posts - how long do users actually see yo…
3 years, 2 months ago
How to Pitch Yourself to Podcasts or Start Your Own
Season 3 Episode 21
Podcasts are all the rage, this is not news - but if you've ever thought about getting on the podcast train, this show is for you. We'll talk about h…
3 years, 2 months ago
Amazon's Latest Changes to Book Reviews
Season 3 Episode 22
Yes, MORE changes. Amazon is on a roll lately with the changes that are impacting authors and we're committed to getting shows recorded in real-time …
3 years, 3 months ago
The New Category Changes on Amazon
Season 3 Episode 20
Amazon has done it again! They dropped category changes that have sent the industry into a tailspin! Penny and Amy unpack all the things related to …
3 years, 3 months ago
"Doing Marketing" Versus Building & Growing Your Brand
Season 3 Episode 19
It feels great to check marketing chores off your to-do list, but how do you know if what you're doing is really worth your time?
Focused and strateg…
3 years, 3 months ago
What We Really Think About Social Media Advertising
Season 3 Episode 18
Social media advertising is a staple in many authors' DIY marketing plans, but when is social media advertising not beneficial? And how do you really…
3 years, 3 months ago
Summer Promotion Ideas for Books Written for Kids and Teens
Season 3 Episode 17
Bonus hashtags below!
Despite what the "vibe" might be out there these days, parents are still really committed to reducing screen time for their kid…
3 years, 4 months ago
Using Book Awards and Contests to Maximize Your Exposure
Season 3 Episode 16
We love book contests, in fact, Penny has judged a few of them, including Writer's Digest and IBPA's Benjamin Franklin Awards!
So this podcast is bot…
3 years, 4 months ago
Let's Talk About Soft Launches & Whether They Really Work
Season 3 Episode 15
Most of us have heard the term 'soft launch' before, whether in the publishing industry or for another product or company launch.
But what is a soft l…
3 years, 4 months ago