Podcast Episodes

How to Pitch Yourself to Podcasts or Start Your Own

Season 3 Episode 21

Podcasts are all the rage, this is not news - but if you've ever thought about getting on the podcast train, this show is for you. We'll talk about h…

3 years ago

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Amazon's Latest Changes to Book Reviews

Season 3 Episode 22

Yes, MORE changes. Amazon is on a roll lately with the changes that are impacting authors and we're committed to getting shows recorded in real-time …

3 years ago

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The New Category Changes on Amazon

Season 3 Episode 20

Amazon has done it again! They dropped category changes that have sent the industry into a tailspin!  Penny and Amy unpack all the things related to …

3 years ago

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"Doing Marketing" Versus Building & Growing Your Brand

Season 3 Episode 19

It feels great to check marketing chores off your to-do list, but how do you know if what you're doing is really worth your time?

Focused and strateg…

3 years ago

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What We Really Think About Social Media Advertising

Season 3 Episode 18

Social media advertising is a staple in many authors' DIY marketing plans, but when is social media advertising not beneficial? And how do you really…

3 years, 1 month ago

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Summer Promotion Ideas for Books Written for Kids and Teens

Season 3 Episode 17

Bonus hashtags below!

Despite what the "vibe" might be out there these days, parents are still really committed to reducing screen time for their kid…

3 years, 1 month ago

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Using Book Awards and Contests to Maximize Your Exposure

Season 3 Episode 16

We love book contests, in fact, Penny has judged a few of them, including Writer's Digest and IBPA's Benjamin Franklin Awards! 

So this podcast is bot…

3 years, 1 month ago

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Let's Talk About Soft Launches & Whether They Really Work

Season 3 Episode 15

Most of us have heard the term 'soft launch' before, whether in the publishing industry or for another product or company launch.

But what is a soft l…

3 years, 1 month ago

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Book Distribution Finally Demystified

Season 3 Episode 14

There's a lot of confusion around book distribution, and the terminology can be really confusing. 

For example, what is distribution exactly, and how …

3 years, 1 month ago

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5 Reasons Your Amazon Ads Aren't Working

Season 3 Episode 13

Drum roll please! Penny has just finished updating How to Sell Books by the Truckload and it's the 10th edition! We're so excited (especially Penny, …

3 years, 2 months ago

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