Podcast Episodes
Back to SearchDon't Lose Out on Sales By Marketing Your Non-Fiction to Everyone
Season 2 Episode 24
We get it, you have knowledge and expertise to share, and you genuinely feel you can help a wide demographic of people.
But shoppers don't buy books …
3 years, 7 months ago
Personalizing Your Book Can Make You a Media Rockstar
Season 2
It's a simple thing really, but surprisingly, so few authors do it.
Our goal for this quick episode is to discuss a simple yet effective tip for auth…
3 years, 7 months ago
What You Can Expect to Pay for Your Book Marketing
Season 2 Episode 23
Hiring a company to do marketing for you can be confusing. How much should you spend? What do things cost? And how can you maximize your marketing bu…
3 years, 7 months ago
The Difference Between Marketing and Sales
Season 2
It seems obvious, doesn't it? But Amy's got strong feelings about this, and she's not wrong.
Marketing and sales are not the same but they are often …
3 years, 8 months ago
How Elevator Pitches Help Sell More Books
Season 2 Episode 22
If you’ve ever been pulled into a book by the enticing headline on the book retail page, chances are you were reading an elevator pitch.
Our goal for…
3 years, 8 months ago
The Big Mistake You're Making on Your Website
Season 2
We see this all the time but it still surprises us how many authors do this one thing. Want to know what it is? Tune in!
Our goal with this episode i…
3 years, 8 months ago
How to Keep the Momentum Going After Your Release
Season 2 Episode 21
The first 30-days of the life of your book is really exciting, isn't it? But what happens after that? If you're like most authors, not much.
So we're…
3 years, 8 months ago
Minisode: The Problem with Long Pre-Orders
Season 2
Having your book up on Amazon for pre-order can be a really fun and exciting time, and we admit, the allure of racking up additional sales is real, b…
3 years, 8 months ago
How to Come Back from a Failed Book Launch
Season 2 Episode 20
We get it, your book came out and five hundred other things were vying for your attention.
While book launches are important, sometimes we miss the m…
3 years, 9 months ago
Minisode: How Book Marketing Firms Waste Your Money
Season 2
Not all marketing is created equal! In this episode we're uncovering some ways that book marketing firms waste your money, specifically calling out c…
3 years, 9 months ago