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SHIFT BREAK! Fixing My Face: Why Optics Matter in the Shop

I can hold an average weight business card in the furrow of my brow. Kinda proud of that. However in my career my natural resting face has inspired a…

2 months ago

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ROR #40 w/ Chris Johnson of Purefi Coffee Roasters, Spring Texas : Roasting Excellent Coffee With Purpose

Roasting and brewing creates opportunity for mentorship and relationships that last longer than the sensory experience of the cup. Seriously pursuing…

2 months ago

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594: Encore : Don't Get Stuck: Retraining Staff on New Standards

It is easy to become stuck in the ways that you first learned to do things. Especially if those ways have brought some degree of success. We take com…

2 months ago

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SHIFT BREAK: Cupping is Overrated

I love cupping coffee. It is a great way to assess a coffee and learn how to identify defects, attributes, and nuances that allow you to make decisio…

2 months, 1 week ago

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593: Why You Should Not Manage Gen Z

The favorite past time of many an owner is to gripe about their younger Gen Z staff. Before them it was millennials. Before them it was Gen X, before…

2 months, 1 week ago

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SHIFT BREAK! Become Immune to Fear-Based Coffee Marketing

"Don't get left behind!" It feels like every post trying to sell you on a product relies on fear in order to make the sale. The idea of marketing to …

2 months, 2 weeks ago

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592: The Criteria For The World's Best Coffee Shop

Ranking the best coffee shops in the world is a task that sounds like a neat idea! That is until you realize the sheer impossibility of such a task n…

2 months, 2 weeks ago

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591: The Problem w/ Focusing On The Numbers vs The Guest Experience

Focusing on numbers above guest experience may actually prevent you from achieving the numbers you need to sustain your business long term. Yet still…

2 months, 3 weeks ago

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SHIFT BREAK! Why You Need To Be A Content Creator

Today we are surrounded by content and it is expected of every customer facing brand to strive to create a brand persona and content to reinforce you…

2 months, 3 weeks ago

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Founder Friday! w/ Patti and Jesse Ventura of Lontra Coffee | Los Angeles, California

When you build a trust through serving people with sincerity and passion, those same people support and uplift you. In the business of the coffee sho…

2 months, 4 weeks ago

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