Podcast Episodes
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Inside the Creative Process with Garmin's Lead Producer, Kyle Pusateri
Season 6 Episode 191
In this episode, Cole sits down with Kyle Pusateri, Lead Producer at Garmin, to unpack the intricate world of production. Kyle shares insights from h…
1 year, 2 months ago
Huckberry's DIRT Uncovered
Season 4 Episode 190
In this episode, Cole talks with Kate West, the director and producer of Huckberry Presents, to discuss the DIRT series. They explore the evolution o…
1 year, 3 months ago
Streaming Wars: Why Outdoor Brands Need a Strategy
Season 4 Episode 190
In this Fireside episode, Cole reflects on the challenges and opportunities within the outdoor industry, particularly focusing on the importance of b…
1 year, 3 months ago
Storytelling and Heritage: How Weatherby Engages the Next Generation
Season 4 Episode 188
In this episode, Cole chats with Luke Thorkildsen, COO of Weatherby, and discusses the importance of storytelling in marketing. Since 1945 the brand …
1 year, 3 months ago
A Field Guide to Designing Product Based on Consumer Needs
Season 4 Episode 187
In this episode, Cole and Steve Holmberg, a veteran of Nike and a professor of consumer research, dive into the importance of consumer research in pr…
1 year, 3 months ago
Fireside: Creating Relevant Content with Gore-Tex
Season 4 Episode 186
In this Fireside episode, Cole reflects on his conversation with Marc Bock from Gore-Tex. He talks about the importance of storytelling as a marketin…
1 year, 4 months ago
Crafting Relevant Content and Maximizing Storytelling ROI at Gore-Tex
Season 4 Episode 185
In this episode, Cole sits down with Marc Bock, the global content leader at Gore-Tex, to discuss the intricacies of content marketing and storytelli…
1 year, 4 months ago
Fireside: Problem-First Creative: Prioritizing Purpose Over Story in Video Production
Season 4 Episode 184
In this episode, Cole Heilborn takes a deep dive into an approach he calls Problem-First Creative—the philosophy of prioritizing purpose over aesthet…
1 year, 4 months ago
How Constraints Fuel Creative Innovation
Season 4 Episode 183
In this episode, Cole and Will Truettner discuss the concept of Minimal Viable Creative (MVC) and how it can be applied to creative projects. He emph…
1 year, 4 months ago
Navigating the Congested Outdoor Media Landscape
Season 4 Episode 182
In this episode, Cole sits down with Kristin Gavin, Director of Production at Cotopaxi, to discuss the challenges and opportunities in the outdoor me…
1 year, 5 months ago