Podcast Episodes
Back to SearchThe Simple Question That Can Make or Break Your Content
Season 6 Episode 200
Every person who watches your content is silently asking the same question: "Why should I care?" And if your brand doesn't answer that clearly and qu…
11 months ago
Bad Creative Briefs and Bold Ideas
Season 6 Episode 199
If you're a creative, marketer, or brand strategist, you've probably felt the frustration of working on campaigns that lack clear direction. Maybe yo…
11 months, 1 week ago
What We've Learned From 200 Episodes | The Backcountry Marketing Filter
Season 6 Episode 198
In today's episode, Cole pulls back the curtain on Port Side's next evolution and reveals a powerful new tool for outdoor marketers. The Backcountry …
11 months, 2 weeks ago
Your Outdoor Brand is Competing for Attention—And Losing
Season 6 Episode 197
In this episode, Cole Heilborn sits down with Charlie Grinnell, the co-founder and CEO of RightMetric, to unpack the changing landscape of audience b…
11 months, 2 weeks ago
Content in Motion: Traditional vs. Outdoor Sports
Season 6 Episode 196
In this episode, we sit down with Myles McCutcheon, Director of Content for the Vancouver Canucks, to explore the fascinating parallels between profe…
1 year ago
Reimagining Content Creation: Traditional Sports vs. Outdoor Sports
Season 6 Episode 196
In this episode, Myles McCutcheon, the Director of Content at the Vancouver Canucks joins Cole to dive into the world of content creation, drawing …
1 year ago
TREW Gear - Creating a Branded Film Festival
Season 6 Episode 195
In this episode, Cole sits down with Chris Pew, the CEO and co-founder of TREW, to explore the pressing challenges brands face in standing out in 202…
1 year ago
The Future of this Podcast
Season 6 Episode 194
This past year has been a year of reflection.
In this solo episode, I share an update about the future of the podcast. As Port Side approaches its …
1 year, 1 month ago
Inspire, Activate, Celebrate: Outdoor Storytelling with Robin Thurston
Season 6 Episode 193
In this episode, Cole sits down with Robin Thurston, CEO and founder of Outside Interactive, to discuss the importance of inspiring people to engage …
1 year, 1 month ago
Navigating Change: Chris Burkard on Creativity, Risk, and Authenticity
Season 6 Episode 192
In this episode, Cole sits down with Chris Burkard—photographer, creative director, adventurer, and storyteller. Chris shares his unique perspective …
1 year, 1 month ago