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The Worst Mistake a Brand Can Make | Inside Sorel's Re-Brand
Season 6 Episode 210
In this episode, I'm joined by Michael Minter, VP of Brand at Sorel, who shares a candid, behind-the-scenes look at the brand's reawakening. Sorel ha…
7 months, 3 weeks ago
The Art of Letting Go: Building a Brand with Your Community
Season 6 Episode 209
In this episode, MJ Carroll, Brand Director at HEST, unpacks the tension every marketer faces: How much control do you keep, and how much do you let …
8 months, 2 weeks ago
Great Creative is Risky with Chris Burkard
Season 6 Episode 208
In this follow-up conversation with Chris Burkard, we dive deep into what it really means to take creative risks. Chris shares why physical danger is…
9 months ago
Why Your Content Isn't Pulling Its Weight
Season 6 Episode 207
Cole shares a personal reflection on the state of brand content today and why so much of it is falling short. This episode challenges brands, especia…
9 months, 1 week ago
How Should Startup Brands Invest in Brand Awareness?
Season 6 Episode 206
If you're building a brand from the ground up, where should you actually spend your time and money?
Nic De Castro, founder and CEO of LandTrust, join…
9 months, 2 weeks ago
How Finisterre Uses a Brand Muse to Guide Creative Strategy
Season 6 Episode 205
In this episode, Bronwen Foster-Butler, CMO at Finisterre, breaks down how the brand is growing without compromising its identity. We talk about the…
9 months, 3 weeks ago
Will Creative Risk Aversion Kill Your Brand?
Season 6 Episode 204
According to a study by Lions, only 13% of brands are "risk friendly." Cole unpacks this study, its implications, the future, and ways to make calcul…
10 months ago
The Super Bowl Commercial that Didn't Cost a Dime
Season 6 Episode 203
In this episode, Cole Heilborn sits down with Mike Lewis, the VP of Marketing and DTC at Bison Coolers, to discuss how a small outdoor brand found it…
10 months, 1 week ago
Most Outdoor Video Content is Forgettable
Season 6 Episode 202
Most outdoor brands are creating content, but few are creating content that is emotionally resonant and strategically effective. In this solo episode…
10 months, 2 weeks ago
How Tracksmith Builds Emotional Brand Stories
Season 6 Episode 201
In this episode, Cole Heilborn sits down with Massimo Alpian, the Global Director of Communications at Tracksmith, to explore the evolving challenges…
10 months, 3 weeks ago