Podcast Episodes

Reimagining Content Creation: Traditional Sports vs. Outdoor Sports

Season 6 Episode 196

In this episode, Myles McCutcheon, the Director of Content at the Vancouver Canucks joins Cole to dive into the world of content creation, drawing fascinating parallels and distinctions between the…

Published on 6 months ago

TREW Gear - Creating a Branded Film Festival

Season 6 Episode 195

In this episode, Cole sits down with Chris Pew, the CEO and co-founder of TREW, to explore the pressing challenges brands face in standing out in 2024. They dive into the creative heartbeat of the ou…

Published on 6 months, 3 weeks ago

The Future of this Podcast

Season 6 Episode 194

This past year has been a year of reflection.  

In this solo episode, I share an update about the future of the podcast. As Port Side approaches its 10-year milestone, I reflect on key lessons learne…

Published on 6 months, 4 weeks ago

Inspire, Activate, Celebrate: Outdoor Storytelling with Robin Thurston

Season 6 Episode 193

In this episode, Cole sits down with Robin Thurston, CEO and founder of Outside Interactive, to discuss the importance of inspiring people to engage with the outdoors. They explore the cycle of inspi…

Published on 7 months ago

Navigating Change: Chris Burkard on Creativity, Risk, and Authenticity

Season 6 Episode 192

In this episode, Cole sits down with Chris Burkard—photographer, creative director, adventurer, and storyteller. Chris shares his unique perspective on navigating the constant changes shaping the out…

Published on 7 months, 2 weeks ago

Inside the Creative Process with Garmin’s Lead Producer, Kyle Pusateri

Season 6 Episode 191

In this episode, Cole sits down with Kyle Pusateri, Lead Producer at Garmin, to unpack the intricate world of production. Kyle shares insights from his journey through account management to becoming …

Published on 8 months ago

Huckberry’s DIRT Uncovered

Season 4 Episode 190

In this episode, Cole talks with Kate West, the director and producer of Huckberry Presents, to discuss the DIRT series. They explore the evolution of episodic content, the importance of understandin…

Published on 8 months, 3 weeks ago

Streaming Wars: Why Outdoor Brands Need a Strategy

Season 4 Episode 190

In this Fireside episode, Cole reflects on the challenges and opportunities within the outdoor industry, particularly focusing on the importance of brand storytelling in a competitive landscape domin…

Published on 8 months, 4 weeks ago

Storytelling and Heritage: How Weatherby Engages the Next Generation

Season 4 Episode 188

In this episode, Cole chats with Luke Thorkildsen, COO of Weatherby, and discusses the importance of storytelling in marketing. Since 1945 the brand has been defined by its stories. Today the brand p…

Published on 9 months ago

A Field Guide to Designing Product Based on Consumer Needs

Season 4 Episode 187

In this episode, Cole and Steve Holmberg, a veteran of Nike and a professor of consumer research, dive into the importance of consumer research in product development and marketing, discussing how un…

Published on 9 months, 3 weeks ago