Podcast Episodes
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How Passion Blinds Brands to Strategy
Season 6 Episode 220
In this solo episode, Cole Heilborn breaks down the differences between a strategist and a filmmaker. When content underperforms, brands often point …
4 months, 2 weeks ago
Why Your Campaigns and Branded Content Aren't Working
Season 6 Episode 219
Some brands treat branded content and campaigns as separate things, one emotional or value-driven, and the other transactional. But what happens when…
4 months, 3 weeks ago
Brand Is Social, Social Is Brand: How Outdoor Brands Can Rethink Social Media
Season 6 Episode 218
Maren Hamilton, former Head of Social at The North Face and current Director of Global Brand and Community at popFly. We break down her core thesis: …
5 months, 1 week ago
Respect Your Audience
Season 6 Episode 217
Cole shares a quick reminder about respecting your audience. Ask yourself: Does this provide value? If not, don't hit publish.
About:
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5 months, 2 weeks ago
Experience a New High: The Strategy Behind Altra's Latest Campaign
Season 6 Episode 216
Altra's Head of Marketing, Reyna Alishio, and Backbone Media's Senior Director of Strategy, Andy Ralston, take us behind the brand's seasonal campaig…
6 months ago
How to Be Creative
Season 6 Episode 215
Ready to jump start your creativity? Cole Heilborn breaks down Port Side's playbook for developing ideas that work in the wild. From setting guardrai…
6 months, 1 week ago
Your Audience is Tired
Season 6 Episode 214
In this solo episode, Cole Heilborn unpacks the reality of digital fatigue and what it means for marketers. With endless competition for attention, …
6 months, 2 weeks ago
Hitting the Reset Button on Creative with Vail Resorts' Dillon Snyder
Season 6 Episode 213
In this episode, I'm joined by Dillon Snyder, Creative Director at Vail Resorts. Dillon makes the case that much of today's marketing output has beco…
6 months, 3 weeks ago
Why Superfeet Rebuilt Their Brand Around Emotion
Season 6 Episode 212
What happens when a legacy brand decides to go back to its roots while completely reimagining what it stands for? Mike Donnelly, VP of Marketing, at …
7 months, 2 weeks ago
One Question That Could Justify the ROI of Branded Video Content
Season 6 Episode 211
Is there a simple question to understand the ROI of branded content? Cole reflects on his takeaways from a panel discussion he hosted, the value of b…
7 months, 3 weeks ago