Podcast Episodes

One Question That Could Justify the ROI of Branded Video Content

Season 6 Episode 211

Is there a simple question to understand the ROI of branded content? Cole reflects on his takeaways from a panel discussion he hosted, the value of brand investments, knowing your audience, long form…

Published on 3 months, 1 week ago

The Worst Mistake a Brand Can Make | Inside Sorel's Re-Brand

Season 6 Episode 210

In this episode, I'm joined by Michael Minter, VP of Brand at Sorel, who shares a candid, behind-the-scenes look at the brand's reawakening. Sorel has been everything from a Canadian work boot to a f…

Published on 3 months, 2 weeks ago

The Art of Letting Go: Building a Brand with Your Community

Season 6 Episode 209

In this episode, MJ Carroll, Brand Director at HEST, unpacks the tension every marketer faces: How much control do you keep, and how much do you let your community shape your brand? We dive into what…

Published on 4 months ago

Great Creative is Risky with Chris Burkard

Season 6 Episode 208

In this follow-up conversation with Chris Burkard, we dive deep into what it really means to take creative risks. Chris shares why physical danger is easier to stomach than financial risk and why mos…

Published on 4 months, 2 weeks ago

Why Your Content Isn't Pulling Its Weight

Season 6 Episode 207

Cole shares a personal reflection on the state of brand content today and why so much of it is falling short. This episode challenges brands, especially mid-size outdoor companies, to rethink how the…

Published on 4 months, 3 weeks ago

How Should Startup Brands Invest in Brand Awareness?

Season 6 Episode 206

If you're building a brand from the ground up, where should you actually spend your time and money?

Nic De Castro, founder and CEO of LandTrust, joins us to explore this question through the lens of …

Published on 5 months ago

How Finisterre Uses a Brand Muse to Guide Creative Strategy

Season 6 Episode 205

In this episode, Bronwen Foster-Butler, CMO at Finisterre, breaks down how the brand is growing without compromising its identity. We talk about their North American expansion, the tension between p…

Published on 5 months, 2 weeks ago

Will Creative Risk Aversion Kill Your Brand?

Season 6 Episode 204

According to a study by Lions, only 13% of brands are "risk friendly." Cole unpacks this study, its implications, the future, and ways to make calculated risks. The outdoor industry, though commendab…

Published on 5 months, 3 weeks ago

The Super Bowl Commercial that Didn't Cost a Dime

Season 6 Episode 203

In this episode, Cole Heilborn sits down with Mike Lewis, the VP of Marketing and DTC at Bison Coolers, to discuss how a small outdoor brand found itself featured in a Super Bowl commercial without p…

Published on 5 months, 4 weeks ago

Most Outdoor Video Content is Forgettable

Season 6 Episode 202

Most outdoor brands are creating content, but few are creating content that is emotionally resonant and strategically effective. In this solo episode, Cole reflects on why so many brands are falling …

Published on 6 months ago