Podcast Episodes

How Finisterre Uses a Brand Muse to Guide Creative Strategy

Season 6 Episode 205

In this episode, Bronwen Foster-Butler, CMO at Finisterre, breaks down how the brand is growing without compromising its identity. We talk about their North American expansion, the tension between p…

Published on 3 months, 2 weeks ago

Will Creative Risk Aversion Kill Your Brand?

Season 6 Episode 204

According to a study by Lions, only 13% of brands are “risk friendly.” Cole unpacks this study, its implications, the future, and ways to make calculated risks. The outdoor industry, though commendab…

Published on 3 months, 3 weeks ago

The Super Bowl Commercial that Didn't Cost a Dime

Season 6 Episode 203

In this episode, Cole Heilborn sits down with Mike Lewis, the VP of Marketing and DTC at Bison Coolers, to discuss how a small outdoor brand found itself featured in a Super Bowl commercial without p…

Published on 4 months ago

Most Outdoor Video Content is Forgettable

Season 6 Episode 202

Most outdoor brands are creating content, but few are creating content that is emotionally resonant and strategically effective. In this solo episode, Cole reflects on why so many brands are falling …

Published on 4 months, 1 week ago

How Tracksmith Builds Emotional Brand Stories

Season 6 Episode 201

In this episode, Cole Heilborn sits down with Massimo Alpian, the Global Director of Communications at Tracksmith, to explore the evolving challenges of brand storytelling in today’s fast-paced digit…

Published on 4 months, 2 weeks ago

The Simple Question That Can Make or Break Your Content

Season 6 Episode 200

Every person who watches your content is silently asking the same question: “Why should I care?” And if your brand doesn’t answer that clearly and quickly, the message won’t land, no matter how beaut…

Published on 4 months, 3 weeks ago

Bad Creative Briefs and Bold Ideas

Season 6 Episode 199

If you’re a creative, marketer, or brand strategist, you’ve probably felt the frustration of working on campaigns that lack clear direction. Maybe you’ve been handed a brief and thought, This doesn’t…

Published on 5 months ago

What We've Learned From 200 Episodes | The Backcountry Marketing Filter

Season 6 Episode 198

In today’s episode, Cole pulls back the curtain on Port Side’s next evolution and reveals a powerful new tool for outdoor marketers. The Backcountry Marketing Filter is a living database built from o…

Published on 5 months, 1 week ago

Your Outdoor Brand is Competing for Attention—And Losing

Season 6 Episode 197

In this episode, Cole Heilborn sits down with Charlie Grinnell, the co-founder and CEO of RightMetric, to unpack the changing landscape of audience behavior, content strategy, and digital marketing.

Published on 5 months, 2 weeks ago

Content in Motion: Traditional vs. Outdoor Sports

Season 6 Episode 196

In this episode, we sit down with Myles McCutcheon, Director of Content for the Vancouver Canucks, to explore the fascinating parallels between professional sports and the outdoor industry. Myles sha…

Published on 5 months, 4 weeks ago