Podcast Episodes
Back to Search
Why Make Meaningful Content When the Algorithm Says Dance?
Season 4 Episode 181
In this episode of the Backcountry Marketing Podcast, Cole and Kevin Knutson discuss the evolving landscape of content marketing in the outdoor indus…
1 year, 5 months ago
Fireside: Latest Updates and Some Changes to the Show
Season 4 Episode 180
We're making some changes to the podcast.
The world of media is changing. As I chat with other creative teams, production companies, and agencies ev…
1 year, 6 months ago
Marketing as a Laboratory: Crafting Outdoor Magic through the Outside Festival
Season 4 Episode 179
In this episode, Cole sits down with Robert Sawyer, the Creative Director of Experiential Marketing at Outside. They dive deep into the concept of ma…
1 year, 6 months ago
Breaking the Barriers: What Can the Outdoor Industry Learn from Mainstream Sports?
Season 4 Episode 178
In this conversation, Cole and Drew Pautler, Founder and Creative Director of Good Fortune Collective, discuss a thought-provoking topic: what can th…
1 year, 6 months ago
The Galactic Upheaval in Media with Fitz Cahall
Season 4 Episode 177
In this conversation, Cole and Fitz Cahall, the Creative Director at Duct Tape Then Beer and The Dirt Bag Diaries, discuss the current upheaval in th…
1 year, 7 months ago
Back to the Basics - Performance Marketing is Changing
Season 4 Episode 176
In this conversation, Cole and Diana Ochenrider, the Senior Director of Digital Media, at Backbone Media discuss the changes in performance marketin…
1 year, 7 months ago
Maximizing Your Cause Marketing Efforts
Season 4 Episode 175
In this conversation, Cole and Brian Rodine discuss cause marketing from the perspective of a nonprofit organization. Brian is the Director of Market…
1 year, 8 months ago
Tectonic Forces are Changing the Industry - Will We Listen?
Season 4 Episode 174
In this episode, Cole sits down with Niclas Bornling, an outdoor industry veteran, to discuss the challenges faced by outdoor brands. They explore t…
1 year, 8 months ago
Seven Needs of Generation Z
Season 4 Episode 172
In this episode, Kyle Duford, President and Executive Creative Director at The Brand Leader, discusses the needs of Gen Z and how brands can connect …
1 year, 8 months ago
Mountainfilm Uncovered: The Future of Storytelling in Marketing
Season 4 Episode 173
Welcome to a bonus episode! In this episode host Cole Heilborn takes us out of the studio and into the vibrant atmosphere of the Mountainfilm Festiva…
1 year, 9 months ago