Podcast Episodes
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Building a Movement that Inspires Change
Season 4 Episode 172
In this conversation, Cole and Brad Stevenson, CEO of Premiums for the Planet, discuss how insurance can be a powerful tool for driving change in the…
1 year, 9 months ago
The Art of Crafting Relationships in Business
Season 4 Episode 170
In this episode, Erin Keane, the VP of Marketing for Ikon Pass and Alterra Mountain Company discusses the power of relationships in the workplace and…
1 year, 9 months ago
Fireside: What Can Democracy and Marvel Teach us about Impactful Storytelling?
Season 4 Episode 169
What do democracy and Marvel both have in common? They both understand their audience.
I think all marketers agree that storytelling is a key part …
1 year, 10 months ago
When In Doubt, Care About Your Audience
Season 4 Episode 168
In this episode, Mike Rogge, the owner and editor of Mountain Gazette, discusses the importance of understanding and caring about your audience. He s…
1 year, 10 months ago
Fireside: Can Storytelling Transform our Industry?
Season 4 Episode 167
What role does storytelling play as a solution to some of the tectonic forces at play in the outdoor industry? Does it play a role? In this episo…
1 year, 10 months ago
Our Industry is at an Inflection Point
Season 4 Episode 166
There's a forest fire blazing through our industry right now. While destructive, forest fires bring new growth and a healthy environment. In this epi…
1 year, 10 months ago
Fireside: What Makes a Compelling Story?
Season 4 Episode 165
What makes a compelling story?
There are two ingredients that are crucial to a good story and in this Fireside episode, Cole shares some insights h…
1 year, 11 months ago
State of the Outdoor Economy
Season 4 Episode 164
In this episode, Matt Powell shares insights and observations about the economic state of the outdoor industry. It's common news that the COVID boom …
1 year, 11 months ago
Fireside: The Bedrock of Storytelling - Art of the Interview
Season 4 Episode 163
An interview is the bedrock of storytelling. It has the potential to make or break the content that's being produced. In this episode, Cole Heilborn …
1 year, 11 months ago
Stop Marketing My Town - Marketing & Overtourism
Season 4 Episode 162
Everyone wants to get outside. Time and time again we see headlines about overtourism and the downsides of destination towns being flooded with peopl…
1 year, 11 months ago