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What Role Does Passion Play in Marketing?
Season 4 Episode 152
Anik Champoux is the Programs and Marketing Director for Protect Our Winters (POW) Canada. An avid skier, Anik had the privilege of being a 'ski bum'…
2 years, 3 months ago
6 Steps to Building a High Performing Team
Season 4 Episode 151
Building a team is one of the most important aspects of succeeding in marketing, and really, business in general. How do you make sure you have the r…
2 years, 3 months ago
Words Matter: How to Get Your Messaging Right
Season 4 Episode 150
What do Deuter, Ortovox, Clif, onX, and Salomon all have in common? They have all had the pleasure of having this episode's guest as an employee.
In…
2 years, 3 months ago
Passion Alone Won't Land You The Job: How to Get Hired in 2024
Season 4 Episode 149
As leaders in the outdoor industry, how do we make the best hiring decisions possible? Our guest on this episode helps us break down what hiring look…
2 years, 4 months ago
Is The "Why" Behind a Brand Still Important?
Season 3 Episode 148
James Merrill worked for a decade as a contractor for the United States Agency for International Development and through that work, saw how single-us…
2 years, 4 months ago
Strategy Roadmap: How to Develop a Business Strategy
Season 4 Episode 147
Sharon Scott has held roles in marketing, product development, and buying throughout her career in the outdoor industry. Now, she's the founder of Ot…
2 years, 5 months ago
What is the Future of Industry Events?
Season 4 Episode 146
Yoon Kim started out in the outdoor industry in 2010, working in finance before that. He started the outdoor industry's first digital agency in 2010,…
2 years, 5 months ago
The Golden Age of Branded Films is Dead
Season 4 Episode 145
So, how can brands continue to connect with audiences in new and innovative ways now that the golden age of branded films is dead? Our guest on this …
2 years, 6 months ago
YouTube is the Future for Outdoor Media
Season 4 Episode 144
You may recognize this episode's guest from a past episode of the Backcountry Marketing Podcast. As he describes himself, Sam Van Boxtel is "just a c…
2 years, 6 months ago
How to Start an Agency
Season 4 Episode 143
Scot Keith is the founder and CEO of One Twenty Three West (123W), an advertising agency in Vancouver. They moved from the garage to an industrial la…
2 years, 7 months ago