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The Art of the Creative Brief | Storytelling Series Part 4 of 4
The Art of the Creative Brief | Storytelling Series Part 4 of 4

Season 4 Episode 142

Evan Swinehart is the Director and Partner of Lumenati Productions. After graduating from the University of Colorado with a film degree, Evan spent y…

2 years, 7 months ago

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Developing Insights | Storytelling Series Part 3 of 4
Developing Insights | Storytelling Series Part 3 of 4

Season 4 Episode 141

Tony Sattler is the Executive Vice President of Experience and Insight st Swanson Russell where he helps create innovative strategies and experiences…

2 years, 8 months ago

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Understanding Your Audience | Storytelling Series Part 2 of 4
Understanding Your Audience | Storytelling Series Part 2 of 4

Season 4 Episode 140

Megan Prettyman is the Marketing Manager at Gear Patrol and joins us on the show to talk about the importance of understanding your audience for stor…

2 years, 8 months ago

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The Power of Stories | Storytelling Series Part 1 of 4
The Power of Stories | Storytelling Series Part 1 of 4

Season 4 Episode 139

Roo Smith is a commercial/documentary filmmaker and photographer based in Boulder, Colorado. He has produced films for Outside Magazine in Ireland, c…

2 years, 9 months ago

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How to Leverage YouTube as a Brand
How to Leverage YouTube as a Brand

Season 4 Episode 138

Nick Symmonds is a two-time Olympian turned YouTuber and entrepreneur, hitting over 1 million subscribers. Nick is also a mountain climber, already h…

2 years, 9 months ago

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Rebranding Gone Wrong
Rebranding Gone Wrong

Season 4 Episode 137

Brock Ellis is the Creative Director at Mountain Equipment Company, managing all campaign outputs from the creative team, working directly with the B…

2 years, 9 months ago

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Consumer Attention is Fragmented - Brands Need to Meet Consumers
Consumer Attention is Fragmented - Brands Need to Meet Consumers

Season 4 Episode 136

Patrick Finnegan is the current VP/Account Director at Swanson Russell, a brand and product marketing agency. He focuses on long-term strategy and pl…

2 years, 10 months ago

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The Journey to Brand Maturity
The Journey to Brand Maturity

Season 4 Episode 135

What is brand maturity and how do you achieve it? Jonathan McKenzie, co-founder of Turtlebox Audio, joins us to teach us exactly that. Jonathan joins…

2 years, 10 months ago

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Building a Global Brand with Athletic Brewing's CMO, Andrew Katz
Building a Global Brand with Athletic Brewing's CMO, Andrew Katz

Season 4 Episode 134

How does a brand go from a local, small start-up to being one of the biggest brands in their category within just a few years? Athletic Brewing's CMO…

2 years, 11 months ago

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How to Beat the Attention Economy
How to Beat the Attention Economy

Season 4 Episode 133

Do you struggle to create content that really resonates with your audience? Are you frustrated by shorter attention spans? On this episode, Cole sits…

2 years, 11 months ago

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