Podcast Episodes
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The Perfect Offer Formula -- Jordan Mederich // DropFunnels
Episode 1533
Jordan Mederich, Founder of DropFunnels, talks about automating your marketing funnels. In the game of business, you know you have a great offer when…
3 years, 3 months ago
Marketing as a Growth Engine -- Angelo Ponzi // Craft Marketing Architects
Episode 1532
Craft Marketing Architects’ Founder and Fractional CMO, Angelo Ponzi, talks about the technology behind competitive intelligence and marketing. Knowi…
3 years, 3 months ago
Establishing a Competitive Intelligence Program -- Angelo Ponzi // Craft Marketing Architects
Episode 1531
Angelo Ponzi, Founder and Fractional CMO of Craft Marketing Architects, discusses competitive intelligence and data collection. Staying up to date wi…
3 years, 3 months ago
Determining Your Brand Differentiators -- Angelo Ponzi // Craft Marketing Architects
Episode 1530
Founder and Fractional CMO of Craft Marketing Architects, Angelo Ponzi, discusses competitive intelligence and marketing. Though it may seem strange,…
3 years, 3 months ago
Understanding Ad Fraud -- David Finkelstein // BDEX
Episode 1529
David Finkelstein, CEO of BDEX, talks about data and technology. Due to ad fraud generating revenue for publishers and advertising platforms, there h…
3 years, 3 months ago
Behind the Scenes in Political Advertising -- David Finkelstein // BDEX
Episode 1528
David Finkelstein, CEO of BDEX, talks about data and technology. While ChatGPT has gained recent attention in the AI industry, many are unaware of th…
3 years, 3 months ago
Unlocking Design for Performance Marketers -- Amrita Mathur // Superside
Episode 1527
Amrita Mathur, VP of Marketing at Superside, talks about how to build a bulletproof marketing-led growth strategy. Even after prospects have spoken t…
3 years, 3 months ago
Marketing Led Growth Playbook -- Amrita Mathur // Superside
Episode 1526
Amrita Mathur, VP of Marketing at Superside, talks about how to build a bulletproof marketing-led growth strategy. In the B2B tech and SaaS world, it…
3 years, 3 months ago
Tech Skills Gap Facing Marketing Teams -- Lynne Capozzi // Acquia
Episode 1525
Acquia’s Chief Marketing Officer, Lynne Capozzi, discusses the tech skills gap facing marketing teams. The marketing space is one that is constantly …
3 years, 3 months ago
What CMOs Should Consider When Choosing a CDP -- Lynne Capozzi // Acquia
Episode 1524
Chief Marketing Officer at Acquia, Lynne Capozzi, shares her thoughts on what CMOs should be considering when making a CDP choice. The move away from…
3 years, 3 months ago