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Understanding your Consumers Using Research Technology -- Kumar Doshi // Lucid
Episode 1511
Senior VP of marketing at Lucid, Kumar Doshi, continues the conversation about the technology behind market research. Many times, people who want to …
3 years, 1 month ago
Market Research's Role in Identity Resolution -- Kumar Doshi // Lucid
Episode 1510
Kumar Doshi, senior VP of marketing at Lucid, talks about the technology behind market research. How you do market research has evolved over the year…
3 years, 1 month ago
How to Retain a Prospect's Attention -- Melissa Kwan // eWebinar
Episode 1509
Melissa Kwan, Co-Founder and CEO at eWebinar, talks about the limitations of Zoom meetings. When it comes to scaling automated content, people fear t…
3 years, 1 month ago
Why Zoom Calls aren't Scalable -- Melissa Kwan // eWebinar
Episode 1508
Melissa Kwan, Co-Founder and CEO at eWebinar, talks about the limitations of Zoom meetings. When the pandemic hit, Zoom meetings became the go-to for…
3 years, 1 month ago
Why Email at 10 am is Bullsh*t -- Kate Adams // Validity
Episode 1507
Kate Adams, SVP of Marketing at Validity, talks about the wild and wonderful world of email marketing. Research suggests that the best time for email…
3 years, 1 month ago
The Wild West of Email Marketing -- Kate Adams // Validity
Episode 1506
Kate Adams, SVP of Marketing at Validity, talks about the wild and wonderful world of email marketing. During the pandemic, channels such as in-perso…
3 years, 1 month ago
Top 3 Trends in Performance Marketing for 2022 -- Zach Morrison // Tinuiti
Episode 1505
Zach Morrison, CEO of Tinuiti, talks about the future of performance marketing. Data has transformed user behaviour, marketing, and technology. Howev…
3 years, 1 month ago
Why Marketing Agencies Buy Marketing Agencies -- Zach Morrison // Tinuiti
Episode 1504
CEO of Tinuiti, Zach Morrison, discusses agency life for marketers. For decades, marketing agencies made it their mission to acquire as many other ma…
3 years, 2 months ago
Why CRM, DSP, & Automation is only 75-80% Effective -- Quimby Melton // Confection
Episode 1503
Confection’s CEO and Co-Founder, Quimby Melton looks into the effectiveness of CRM, DSPs, and automation. Companies will need to heavily rely on firs…
3 years, 2 months ago
Avoiding the 3rd Party Cookie Graveyard -- Quimby Melton // Confection
Episode 1502
Quimby Melton, CEO and Co-Founder of Confection, talks about ways to use data in an ever changing landscape. Personalization is the backbone of digit…
3 years, 2 months ago