Podcast Episodes
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Establishing a Competitive Intelligence Program -- Angelo Ponzi // Craft Marketing Architects
Episode 1531
Angelo Ponzi, Founder and Fractional CMO of Craft Marketing Architects, discusses competitive intelligence and data collection. Staying up to date wi…
3 years, 1 month ago
Determining Your Brand Differentiators -- Angelo Ponzi // Craft Marketing Architects
Episode 1530
Founder and Fractional CMO of Craft Marketing Architects, Angelo Ponzi, discusses competitive intelligence and marketing. Though it may seem strange,…
3 years, 1 month ago
Understanding Ad Fraud -- David Finkelstein // BDEX
Episode 1529
David Finkelstein, CEO of BDEX, talks about data and technology. Due to ad fraud generating revenue for publishers and advertising platforms, there h…
3 years, 1 month ago
Behind the Scenes in Political Advertising -- David Finkelstein // BDEX
Episode 1528
David Finkelstein, CEO of BDEX, talks about data and technology. While ChatGPT has gained recent attention in the AI industry, many are unaware of th…
3 years, 1 month ago
Unlocking Design for Performance Marketers -- Amrita Mathur // Superside
Episode 1527
Amrita Mathur, VP of Marketing at Superside, talks about how to build a bulletproof marketing-led growth strategy. Even after prospects have spoken t…
3 years, 1 month ago
Marketing Led Growth Playbook -- Amrita Mathur // Superside
Episode 1526
Amrita Mathur, VP of Marketing at Superside, talks about how to build a bulletproof marketing-led growth strategy. In the B2B tech and SaaS world, it…
3 years, 1 month ago
Tech Skills Gap Facing Marketing Teams -- Lynne Capozzi // Acquia
Episode 1525
Acquia’s Chief Marketing Officer, Lynne Capozzi, discusses the tech skills gap facing marketing teams. The marketing space is one that is constantly …
3 years, 1 month ago
What CMOs Should Consider When Choosing a CDP -- Lynne Capozzi // Acquia
Episode 1524
Chief Marketing Officer at Acquia, Lynne Capozzi, shares her thoughts on what CMOs should be considering when making a CDP choice. The move away from…
3 years, 1 month ago
Creating Digital Experiences for the Post-Pandemic Consumer -- Lynne Capozzi // Acquia
Episode 1523
Lynne Capozzi, Chief Marketing Officer at Acquia discusses the process behind improving your company’s digital experiences. Modern consumers demand a…
3 years, 1 month ago
How Superhuman is Expanding from PLG into PLS -- Seiyonne Suriyakumar // Superhuman
Episode 1522
Seiyonne Suriyakumar, Head of Marketing at Superhuman, talks about identifying personas that will convert into loyal customers. Traditionally, market…
3 years, 1 month ago