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Measuring Product Placement in TV -- Erin Schmidt // BENlabs
Measuring Product Placement in TV -- Erin Schmidt // BENlabs

Episode 1541

Erin Schmidt, Chief of Product Placement at BENlabs, talks about product placement. When it comes to product placement, there are several variables t…

3 years ago

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Technology-Driven Product Placement -- Erin Schmidt // BENlabs
Technology-Driven Product Placement -- Erin Schmidt // BENlabs

Episode 1540

Erin Schmidt, Chief of Product Placement at BENlabs, talks about product placement. While it may seem like a subtle and unobtrusive form of advertisi…

3 years ago

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Do Marketers Need an MBA Today? -- Dr. Americus Reed // GBK Collective
Do Marketers Need an MBA Today? -- Dr. Americus Reed // GBK Collective

Episode 1539

GBK Collective’s Brand Strategist, Dr. Americus Reed, concludes discussions about identity and education. Most of us are constantly looking for ways …

3 years ago

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Identity Loyalty Plays for Smart Marketers -- Dr. Americus Reed // GBK Collective
Identity Loyalty Plays for Smart Marketers -- Dr. Americus Reed // GBK Collective

Episode 1538

Dr. Americus Reed, GBK Collective’s Brand Strategist, talks about identity and education. Marketers have been experiencing a number of changes. Googl…

3 years ago

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Does PR Convert into Qualified Leads? -- Michelle Songy // Press Hook
Does PR Convert into Qualified Leads? -- Michelle Songy // Press Hook

Episode 1537

Michelle Songy, CEO and Founder of Press Hook, talks about how artificial intelligence and big data are affecting the future of public relations. The…

3 years ago

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How AI is Transforming PR -- Michelle Songy // Press Hook
How AI is Transforming PR -- Michelle Songy // Press Hook

Episode 1536

Michelle Songy, CEO and Founder of Press Hook, talks about how artificial intelligence and big data are affecting the future of public relations. In …

3 years ago

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Automating the 4 Funnel Archetypes -- Jordan Mederich // DropFunnels
Automating the 4 Funnel Archetypes -- Jordan Mederich // DropFunnels

Episode 1535

Jordan Mederich, Founder of DropFunnels, talks about automating your marketing funnels. Having a strategy behind your sales funnel is crucial to ensu…

3 years ago

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Conversational Tactics to Eliminate Sales Objections -- Jordan Mederich // DropFunnels
Conversational Tactics to Eliminate Sales Objections -- Jordan Mederich // DropFunnels

Episode 1534

Jordan Mederich, Founder of DropFunnels, talks about automating your marketing funnels. No matter how convincing your pitch may be, it's likely that …

3 years ago

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The Perfect Offer Formula -- Jordan Mederich // DropFunnels
The Perfect Offer Formula -- Jordan Mederich // DropFunnels

Episode 1533

Jordan Mederich, Founder of DropFunnels, talks about automating your marketing funnels. In the game of business, you know you have a great offer when…

3 years ago

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Marketing as a Growth Engine -- Angelo Ponzi // Craft Marketing Architects
Marketing as a Growth Engine -- Angelo Ponzi // Craft Marketing Architects

Episode 1532

Craft Marketing Architects’ Founder and Fractional CMO, Angelo Ponzi, talks about the technology behind competitive intelligence and marketing. Knowi…

3 years, 1 month ago

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