Podcast Episodes
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How Superhuman Created its Loyal Fanbase -- Seiyonne Suriyakumar // Superhuman
Episode 1521
Seiyonne Suriyakumar, Head of Marketing at Superhuman, talks about identifying personas that will convert into loyal customers. The idea of building …
3 years, 1 month ago
Tech-Driven Ways to on Podcasts -- Max Novak // Novacast
Episode 1520
Max Novak, Founder of Novacast, talks about how podcast booking campaigns create value for listeners and for brands. Podcasts can be a powerful tool …
3 years, 1 month ago
Are Podcast Booking Campaigns Effective? -- Max Novak // Novacast
Episode 1519
Max Novak, Founder of Novacast, talks about how podcast booking campaigns create value for listeners and for brands. If you’ve ever considered podcas…
3 years, 1 month ago
Does Thought Leadership Still Work? -- Joe Kingsbury // Edelman
Episode 1518
Managing Director of Business Marketing at Edelman, Joe Kingsbury wraps up the discussion on Edelman’s thoughts about marketing. Companies are not on…
3 years, 1 month ago
Why Your Content Doesn't Stand Out -- Joe Kingsbury // Edelman
Episode 1517
Edelman’s Managing Director of Business Marketing, Joe Kingsbury continues discussions on what one of the world’s leading communications agencies thi…
3 years, 1 month ago
Is There Too Much B2B Thought Leadership? -- Joe Kingsbury // Edelman
Episode 1516
Joe Kingsbury is the Managing Director of Business Marketing at Edelman. The pandemic brought with it an increased need for high quality thought lead…
3 years, 1 month ago
AI’s Impact on Marketing in the Fitness Industry -- Tim Green // TeamUp
Episode 1515
Tim Green, Chief Operating Officer at TeamUp, talks about what the marketing industry can learn from fitness. In the competitive fitness industry, bu…
3 years, 1 month ago
Marketing Platform to a Distributed Industry -- Tim Green // TeamUp
Episode 1514
Tim Green, Chief Operating Officer at TeamUp, talks about what the marketing industry can learn from fitness. As marketers, we can gain valuable insi…
3 years, 1 month ago
Activating Data Using Reverse ETL -- Sylvain Giuliani // Census
Episode 1513
Sylvain Giuliani, Head of Growth and Operations at Census, talks about why CDPs fail. While CDPs have not lived up to their data activation promises,…
3 years, 1 month ago
Why CDP’s Didn't Live Up to Their Promise -- Sylvain Giuliani // Census
Episode 1512
Sylvain Giuliani, Head of Growth and Operations at Census, talks about why CDPs fail. Initially, CDPs were meant to house large amounts of customer d…
3 years, 1 month ago