Podcast Episodes

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How Mean Girl’s Star Helped Fetch Rebrand -- Keely Jeppson // Fetch
How Mean Girl’s Star Helped Fetch Rebrand -- Keely Jeppson // Fetch

Episode 1551

Keely Jeppson, Vice President of Engagement at Fetch, talks about what made the leading omnichannel performance marketing platform refresh its compan…

3 years ago

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Implementing Fetch’s B2C Rebrand  -- Keely Jeppson // Fetch
Implementing Fetch’s B2C Rebrand -- Keely Jeppson // Fetch

Episode 1550

Keely Jeppson, Vice President of Engagement at Fetch, talks about what made the leading omnichannel performance marketing platform refresh its compan…

3 years ago

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The Strategy Behind Rebrand Fetch’s -- Keely Jeppson // Fetch
The Strategy Behind Rebrand Fetch’s -- Keely Jeppson // Fetch

Episode 1549

Keely Jeppson, Vice President of Engagement at Fetch, talks about what made the leading omnichannel performance marketing platform refresh its compan…

3 years ago

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What is Salesforce and Should it Rebrand? -- Juan Mendoza // The MarTech Weekly
What is Salesforce and Should it Rebrand? -- Juan Mendoza // The MarTech Weekly

Episode 1548

Juan Mendoza, Founder and Editor of The Martech Weekly, talks about this month's martech news. Salesforce is an accomplished player in the martech fi…

3 years ago

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Crumbling Cookies & 1st Party Data -- Juan Mendoza // The MarTech Weekly
Crumbling Cookies & 1st Party Data -- Juan Mendoza // The MarTech Weekly

Episode 1547

Juan Mendoza, Founder and Editor of The Martech Weekly, talks about this month's martech news. Cookies were originally developed by Netscape, one of …

3 years ago

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The Evolution of B2B Customer Experience -- Michael McLaren // Merkle B2B
The Evolution of B2B Customer Experience -- Michael McLaren // Merkle B2B

Episode 1546

Merkle B2B’s Global CEO, Michael McLaren, wraps up discussions on B2B marketing in 2022. Similar to the evolving nature of B2C customer experience, B…

3 years ago

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Rise of the Millennial B2B Decision Maker -- Michael McLaren // Merkle B2B
Rise of the Millennial B2B Decision Maker -- Michael McLaren // Merkle B2B

Episode 1545

Michael McLaren, Merkle B2B’s Global CEO, discusses B2B marketing in 2022. We’re moving into an age of millennial influenced marketing departments. W…

3 years ago

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What SVB's Collapse Means to Tech Marketers  -- Ian Kay // Fifth Third Bank
What SVB's Collapse Means to Tech Marketers -- Ian Kay // Fifth Third Bank

Episode 1544

Ian Kay, Executive Director at Fifth Third Bank, talks about the recent turbulence in the banking industry and what it means for the martech industry…

3 years ago

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What the Heck Happened to SVB?!? -- Ian Kay // Fifth Third Bank
What the Heck Happened to SVB?!? -- Ian Kay // Fifth Third Bank

Episode 1543

What the heck happened to SVB?!? -- Ian Kay // Fifth Third Bank. Show Notes

Connect With: 

Ian Kay: Website // LinkedInThe MarTech Podcast: Email // Li…

3 years ago

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The Future Product Placement -- Erin Schmidt // BENlabs
The Future Product Placement -- Erin Schmidt // BENlabs

Episode 1542

Erin Schmidt, Chief of Product Placement at BENlabs, talks about product placement. With platforms such as Amazon and Peacock offering in-show produc…

3 years ago

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