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What the Hell Happened to the Tech Industry? -- Juan Mendoza // The MarTech Weekly
What the Hell Happened to the Tech Industry? -- Juan Mendoza // The MarTech Weekly

Episode 1491

Juan Mendoza, Founder and Editor of The Martech Weekly, talks about this month's MarTech news. The martech industry is facing a downturn with compani…

3 years, 2 months ago

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Leveraging Sponsors in Events -- Ike Singh Kehal // Social27
Leveraging Sponsors in Events -- Ike Singh Kehal // Social27

Episode 1490

Ike Singh Kehal, the CEO of Social27, talks about B2B marketing using events. We’ve all been to events where we’re overstimulated from all sides with…

3 years, 2 months ago

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Understanding Your B2B Customer Needs -- Ike Singh Kehal // Social27
Understanding Your B2B Customer Needs -- Ike Singh Kehal // Social27

Episode 1489

Ike Singh Kehal, the CEO of Social27, shares his knowledge on B2B marketing using events. The B2B customer takes a lot of nurturing and research to c…

3 years, 2 months ago

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Using Programmatic to Build Podcast Communities -- Mike Wiston // mowMedia | mowPod
Using Programmatic to Build Podcast Communities -- Mike Wiston // mowMedia | mowPod

Episode 1488

Mike Wiston, CEO of mowPod, examines whether people should be paying to have downloads of their podcast. Despite the potential for success, audio adv…

3 years, 2 months ago

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Should Pay for Podcast Downloads? -- Mike Wiston // mowMedia | mowPod
Should Pay for Podcast Downloads? -- Mike Wiston // mowMedia | mowPod

Episode 1487

Mike Wiston, CEO of mowPod, examines whether people should be paying to have downloads of their podcast. Paying for podcast downloads can be an effec…

3 years, 2 months ago

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Marketing to Self-Educated Buyers -- Randy Frisch // Uberflip
Marketing to Self-Educated Buyers -- Randy Frisch // Uberflip

Episode 1486

Randy Frisch, Chief Evangelist, Co-Founder, and President of Uberflip, talks about how your company can avoid falling into a promotional trap. Self-e…

3 years, 2 months ago

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What Does Personalization Actually Mean -- Randy Frisch // Uberflip
What Does Personalization Actually Mean -- Randy Frisch // Uberflip

Episode 1485

Randy Frisch, Chief Evangelist, Co-Founder, and President of Uberflip, talks about how your company can avoid falling into a promotional trap. Due to…

3 years, 2 months ago

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Avoiding the Go-to-Market Trap -- Randy Frisch // Uberflip
Avoiding the Go-to-Market Trap -- Randy Frisch // Uberflip

Episode 1484

Randy Frisch, Chief Evangelist, Co-Founder, and President of Uberflip, talks about how your company can avoid falling into a promotional trap. Consum…

3 years, 2 months ago

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Preparing for a Cookie-Less Africa -- Oti Ukubeyinje // Terragon Limited
Preparing for a Cookie-Less Africa -- Oti Ukubeyinje // Terragon Limited

Episode 1483

VP of product marketing and growth at Terragon Group, Oti Ukubeyinje, wraps up the conversation about marketing in Africa. Third-party cookies are al…

3 years, 2 months ago

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CDPs and the Lack of Data in Africa -- Oti Ukubeyinje // Terragon Limited
CDPs and the Lack of Data in Africa -- Oti Ukubeyinje // Terragon Limited

Episode 1482

Oti Ukubeyinje, VP of product marketing and growth at Terragon Group, continues the chat about marketing in Africa. Digital marketing is based on dat…

3 years, 2 months ago

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