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Should You Expand Your Targeting to Africa? -- Oti Ukubeyinje // Terragon Limited
Episode 1481
VP of product marketing and growth at Terragon Group, Oti Ukubeyinje, discusses marketing in Africa. Terragon Group is Africa’s leading data company.…
3 years, 2 months ago
Advantages of Cookieless Mobile Marketing -- Dimitiris Maniatis // Upstream
Episode 1480
Dimitiris Maniatis, CEO of Upstream, looks into different forms of communication in marketing. In a cookieless world, mobile marketing has the potent…
3 years, 2 months ago
Why RCS Messaging is a Necessity -- Dimitiris Maniatis // Upstream
Episode 1479
Dimitiris Maniatis, CEO of Upstream, looks into different forms of communication in marketing. Email, which often has a low open rate, is subject to …
3 years, 2 months ago
How to Create Dynamic, Live Videos -- Chris Savage // Wistia
Episode 1476
Chris Savage, CEO of Wistia, talks about the importance of first-party data. The world of content generation has evolved significantly in recent year…
3 years, 2 months ago
Why Marketers Need to Lean Into 1st-Party Data -- Chris Savage // Wistia
Episode 1475
Chris Savage, CEO of Wistia, talks about the importance of first-party data. In recent years, there has been a significant shift in the marketing lan…
3 years, 2 months ago
Should You Still be Relying on Cookie Data? -- Sarah Dale // Nativo
Episode 1480
Sarah Dale, the chief revenue officer at Nativo, talks about the future of digital advertising. We have 18 months left before Google finally blocks t…
3 years, 2 months ago
Why Google Announced Plans to Delay Blocking Third-Party Cookies -- Sarah Dale // Nativo!
Episode 1479
Sarah Dale is the chief revenue officer at Nativo, a company dedicated to helping brands connect with consumers. What will marketing look like when t…
3 years, 2 months ago
Why the Holidays Offer Stability -- Dr. Mindy Weinstein // Market MindShift
Episode 1474
Dr. Mindy Weinstein, Founder and CEO at Market MindShift, looks at consumer preferences and the power of scarcity. The end-of-year holiday season was…
3 years, 2 months ago
How Scarcity Marketing Affects Consumer Behavior -- Dr. Mindy Weinstein // Market MindShift
Episode 1473
Dr. Mindy Weinstein, Founder and CEO at Market MindShift, looks at consumer preferences and the power of scarcity. Research on brain scans indicates …
3 years, 3 months ago
Ad Science of Right Brain vs Left Brain -- Jon Evans // System1
Episode 1472
Jon Evans, Chief Customer Officer at System 1, talks about the life of an ad. The rise of social media and digital platforms has led to a shift towar…
3 years, 3 months ago