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AI Personalization in Direct Mail Campaigns
Episode 2373
Direct mail faces attribution and personalization challenges despite rising investment. Ryan Ferrier is CEO of Lob, the direct mail automation platfo…
2 months, 2 weeks ago
Unique Challenges in Building a Martech Company in 2026
Episode 2372
MarTech vendors face an 8.6% annual churn rate despite AI expansion. Scott Brinker, VP of Platform Ecosystem at HubSpot and founder of chiefmartec.co…
2 months, 3 weeks ago
The Year of Context Engineering
Episode 2371
Marketing technology stacks are expanding faster than teams can manage them. Scott Brinker, VP of Platform Ecosystem at HubSpot and founder of chiefm…
2 months, 4 weeks ago
The Rise of AEO in 2026
Episode 2370
Marketing technology strategy faces unprecedented complexity as AI transforms customer behavior. Scott Brinker, VP of Platform Ecosystem at HubSpot a…
2 months, 4 weeks ago
MarTech Insights and Highlights from 2025
Episode 2369
MarTech faces an 8.6% vendor churn rate despite AI expansion. Scott Brinker, VP of Platform Ecosystem at HubSpot and founder of chiefmartec.com, shar…
2 months, 4 weeks ago
Scott Brinker’s 2026 Martech Predictions Unpacked
Episode 2367
MarTech stack complexity is exploding despite consolidation predictions. Scott Brinker, VP of Platform Ecosystem at HubSpot and founder of chiefmarte…
3 months ago
Is Your AI Too Personal?
Episode 2366
AI personalization crosses the line when customers can't understand why they're receiving specific treatments. Kathryn Rathje, Partner at McKinsey, e…
3 months, 2 weeks ago
The #1 CEO and CMO Red Flag
Episode 2365
Marketing leadership faces a critical skills gap in data-driven strategy execution. Kathryn Rathje, Partner at McKinsey's Growth, Marketing & Sales P…
3 months, 2 weeks ago
Stop Chasing Shiny Objects and Do This Instead
Episode 2364
Marketing leaders are falling into shiny object syndrome instead of building systematic growth strategies. Kathryn Rathje, Partner at McKinsey's Grow…
3 months, 2 weeks ago
The Consultant's Secret Roadmap
Episode 2363
Marketing leadership struggles to bridge analytical and creative capabilities. Kathryn Rathje, partner at McKinsey's Growth, Marketing & Sales Practi…
3 months, 2 weeks ago