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How to target the top B2B podcasters
Episode 2394
B2B demand generation struggles with vanity metrics over pipeline results. Nick Zeckets, Chief Fire Starter at Smoke Signals AI, brings serial MarTec…
4 weeks, 2 days ago
This tool will fade after the hype
Episode 2393
Signal-based demand generation requires tracking the right data points. Nick Zeckets, Chief Fire Starter at Smoke Signals AI, brings expertise from t…
1 month ago
The 3 most important signals to track
Episode 2392
Traditional demand generation metrics miss the signals that predict actual buying intent. Nick Zeckets, Chief Fire Starter at Smoke Signals AI, expla…
1 month ago
Top Learnings from 2 Martech Exits
Episode 2391
Signal-based demand generation replaces traditional lead scoring with real buying intent data. Nick Zeckets, Chief Fire Starter at Smoke Signals AI, …
1 month ago
Intent Data Is Dead. Alpha Signals Aren’t.
Episode 2390
Traditional intent data fails to predict actual buying behavior. Nick Zeckets, Chief Fire Starter at Smoke Signals AI, explains how signal-based dema…
1 month ago
One signal that tells you a company is actually ready for AI agents
Episode 2389
Most AI implementations fail because companies lack proper data foundations and context integration. Ariel Kelman, President and CMO at Salesforce, e…
1 month, 2 weeks ago
Marketers will be embarrassed they used to do manually
Episode 2388
AI-powered video production is replacing traditional filmed advertising. Ariel Kelman, President and CMO at Salesforce, explains how marketers will a…
1 month, 2 weeks ago
The most dangerous thing a marketer can automate without human oversight
Episode 2387
AI agent implementations fail when companies lack proper data foundations and change management. Ariel Kelman, President and CMO at Salesforce, expla…
1 month, 2 weeks ago
The biggest misconception CMOs have about what AI agents can actually replace today
Episode 2386
Most AI agents fail because companies lack proper data context and foundations. Ariel Kelman, President and CMO at Salesforce, explains why 95% of ge…
1 month, 2 weeks ago
Shared Traits of CEO Heavyweights
Episode 2385
Most AI implementations fail because companies lack proper data context and integration. Ariel Kelman is President and Chief Marketing Officer at Sal…
1 month, 2 weeks ago