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If SEO is actually dying, what should marketers stop doing today?
Episode 2419
Published 1 month, 1 week ago
Description
SEO's declining effectiveness demands new customer acquisition strategies. Ruth Zive, Chief Marketing Officer at Voices, shares how voice-first technology is reshaping brand engagement for enterprise clients like Microsoft and BMW. She outlines tactical approaches for transitioning from search-dependent marketing to direct customer outreach and voice-powered brand experiences. The discussion covers practical frameworks for reducing AI-generated strategy bloat while accelerating go-to-market execution.
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