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The Agentic Evolution according to Salesforce’s CMO
Episode 2384
AI agents fail because companies lack proper data context and change management. Ariel Kelman is President and Chief Marketing Officer at Salesforce,…
1 month, 2 weeks ago
One marketing principle that stays constant across multiple companies
Episode 2383
Creative approval workflows create bottlenecks that slow teams down. Christine Royston, CMO at Wrike, explains how AI-powered orchestration eliminate…
1 month, 4 weeks ago
The biggest mistake in building orchestration workflows
Episode 2382
Creative teams waste hours on approval bottlenecks and unclear handoffs. Christine Royston, CMO at Wrike, explains how AI-powered workflow orchestrat…
2 months ago
Top 3 three tools in your marketing tech stack
Episode 2381
Creative teams struggle with approval bottlenecks and manual handoffs. Christine Royston, CMO at Wrike, explains how AI-led orchestration streamlines…
2 months ago
One workflow that completely eliminated a painful manual handoff
Episode 2380
Creative teams struggle with approval bottlenecks and manual handoffs. Christine Royston, CMO at Wrike, explains how workflow management platforms el…
2 months ago
Using AI to build more creative workflows
Episode 2379
Marketing teams struggle with AI workflow orchestration. Christine Royston, CMO at Wrike, explains how to move beyond task automation to strategic cr…
2 months ago
The marketing tactic everyone's sleeping on right now
Episode 2378
Direct mail conversion rates outperform email by 3x despite rising postal costs. Ryan Ferrier is CEO of Lob, the direct mail automation platform serv…
2 months, 1 week ago
Pitch to a 25-year-old performance marketer to get them to test direct mail
Episode 2377
Performance marketers struggle with direct mail attribution and speed. Ryan Ferrier is CEO of Lob, the direct mail automation platform serving over 1…
2 months, 2 weeks ago
One growth tactic that worked in 2015 that will still work in 2035
Episode 2375
Direct mail automation struggles with speed and attribution challenges. Ryan Ferrier is CEO of Lob, the direct mail automation platform used by over …
2 months, 2 weeks ago
The most creative piece of direct mail
Episode 2374
Direct mail conversion rates outperform email by 300%. Ryan Ferrier is CEO of Lob, the direct mail automation platform serving over 12,000 businesses…
2 months, 2 weeks ago