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Is LinkedIn an underrated or overrated marketing channel?
Episode 2397
B2B marketers struggle with dark funnel attribution challenges. Chris Golec, CEO of Channel99 and former Demandbase founder, explains how 70% of webs…
2 months, 3 weeks ago
Owning and learning from mistakes
Episode 2396
B2B marketers struggle with dark funnel attribution challenges. Chris Golec, CEO and founder of Channel99 and former founder of Demandbase, explains …
2 months, 3 weeks ago
Illuminating the Dark Funnel
Episode 2395
Most B2B marketers can't act on their attribution data because 80% of website traffic gets misclassified as "direct." Chris Golec, CEO and founder of…
2 months, 3 weeks ago
How to target the top B2B podcasters
Episode 2394
B2B demand generation struggles with vanity metrics over pipeline results. Nick Zeckets, Chief Fire Starter at Smoke Signals AI, brings serial MarTec…
3 months ago
This tool will fade after the hype
Episode 2393
Signal-based demand generation requires tracking the right data points. Nick Zeckets, Chief Fire Starter at Smoke Signals AI, brings expertise from t…
3 months, 1 week ago
The 3 most important signals to track
Episode 2392
Traditional demand generation metrics miss the signals that predict actual buying intent. Nick Zeckets, Chief Fire Starter at Smoke Signals AI, expla…
3 months, 1 week ago
Top Learnings from 2 Martech Exits
Episode 2391
Signal-based demand generation replaces traditional lead scoring with real buying intent data. Nick Zeckets, Chief Fire Starter at Smoke Signals AI, …
3 months, 1 week ago
Intent Data Is Dead. Alpha Signals Aren’t.
Episode 2390
Traditional intent data fails to predict actual buying behavior. Nick Zeckets, Chief Fire Starter at Smoke Signals AI, explains how signal-based dema…
3 months, 1 week ago
One signal that tells you a company is actually ready for AI agents
Episode 2389
Most AI implementations fail because companies lack proper data foundations and context integration. Ariel Kelman, President and CMO at Salesforce, e…
3 months, 3 weeks ago
Marketers will be embarrassed they used to do manually
Episode 2388
AI-powered video production is replacing traditional filmed advertising. Ariel Kelman, President and CMO at Salesforce, explains how marketers will a…
3 months, 3 weeks ago