Podcast Episodes

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11 Must-Answer Questions to Build a B2B video
11 Must-Answer Questions to Build a B2B video

Episode 2352

B2B content creators struggle to measure real impact beyond vanity metrics. Benji Block, founder of Signature Series, shares his framework for buildi…

4 months, 2 weeks ago

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What's the biggest lie marketers tell themselves about their own data?
What's the biggest lie marketers tell themselves about their own data?

Episode 2351

Marketers rely too heavily on first-party data for AI strategy. Charlie Grinnell is Co-CEO of RightMetric, a strategic research firm specializing in …

4 months, 3 weeks ago

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What is the coolest agent you’ve built for yourself?
What is the coolest agent you’ve built for yourself?

Episode 2350

Marketers struggle with AI reliability and accuracy. Charlie Grinnell is Co-CEO of RightMetric, a strategic research firm specializing in external da…

4 months, 3 weeks ago

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What is your automaton tech-stack?
What is your automaton tech-stack?

Episode 2349

Marketers struggle to build effective AI automation stacks that actually drive results. Charlie Grinnell, Co-CEO of RightMetric, explains how externa…

4 months, 3 weeks ago

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The best data source to understand what is popular in B2B media
The best data source to understand what is popular in B2B media

Episode 2348

Marketers struggle with AI reliability and accuracy. Charlie Grinnell is Co-CEO of RightMetric, a strategic research firm specializing in external da…

4 months, 3 weeks ago

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Why Marketers Should Treat AI Like a Frenemy
Why Marketers Should Treat AI Like a Frenemy

Episode 2347

AI reliability challenges plague over half of marketers despite vendor promises of perfect insights. Charlie Grinnell is Co-CEO of RightMetric, a str…

4 months, 3 weeks ago

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What will the marketing analytics tech-stack look like in 5 years?
What will the marketing analytics tech-stack look like in 5 years?

Episode 2346

Marketing analytics stacks struggle with outdated, siloed data that delays critical business decisions. Noha Rizk, CMO of Incorta, explains how live …

4 months, 4 weeks ago

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What legacy marketing metric needs to die?
What legacy marketing metric needs to die?

Episode 2345

Legacy marketing metrics fail when they can't deliver real-time insights. Noha Rizk, CMO of Incorta, explains how live data transforms analytics from…

4 months, 4 weeks ago

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Quickest way to improve analytics using live data in a campaign
Quickest way to improve analytics using live data in a campaign

Episode 2344

Incorta is the first and only open data delivery platform that enables real-time analysis of live, detailed data across all systems of record—without…

5 months ago

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The most important learning about data at Meta
The most important learning about data at Meta

Episode 2343

Most companies rely on stale dashboards while AI demands live data for real-time decisions. Noha Rizk, CMO of Incorta, explains how enterprises can t…

5 months ago

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