Podcast Episodes
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This metric is costing you money
Episode 2332
Attribution models are failing B2B marketers in today's complex buying journey. Blue Bowen, Research Principal at G2, explains why traditional first-…
5 months, 3 weeks ago
It's not AI vs. humans, it's Automation vs. Infrastructure
Episode 2331
B2B buyers now use AI for 60% of software evaluations, fundamentally changing sales dynamics. Blue Bowen, Research Principal at G2, explains how AI i…
5 months, 3 weeks ago
What are the hardest questions publishers are asking about programmatic?
Episode 2330
Publishers face shrinking traffic as AI disrupts content discovery. Amanda Martin, Chief Revenue Officer at Mediavine, explains how the largest indep…
5 months, 3 weeks ago
How would you allocate a $10 million programmatic budget in 2025?
Episode 2329
Programmatic budget allocation remains challenging for marketers targeting niche audiences. Amanda Martin, Chief Revenue Officer at Mediavine, explai…
5 months, 3 weeks ago
What’s the one thing a brand can do to optimize a programmatic campaign?
Episode 2328
Programmatic advertising complexity is overwhelming publishers despite 18% revenue growth. Amanda Martin, Chief Revenue Officer at Mediavine, explain…
5 months, 4 weeks ago
Who is winning the never-ending turf war between DSPs and SSPs?
Episode 2327
Publishers face mounting pressure as AI disrupts traditional traffic sources. Amanda Martin, Chief Revenue Officer at Mediavine, explains how the lar…
5 months, 4 weeks ago
Understanding the Media Publishing Landscape
Episode 2326
Publishers face declining traffic as AI disrupts content discovery. Amanda Martin, Chief Revenue Officer at Mediavine, explains how the largest indep…
5 months, 4 weeks ago
The future is platforms like Meta being able to manage targeting, creative, and optimization
Episode 2325
AI automation threatens traditional marketing roles across campaign management and optimization. Alex Schultz, CMO and VP of Analytics at Meta, expla…
6 months ago
One thing most people don’t understand about Mark Zuckerberg’s marketing philosophy
Episode 2324
Most executives misunderstand how Mark Zuckerberg approaches marketing decisions. Alex Schultz, CMO and VP of Analytics at Meta, reveals Zuckerberg's…
6 months ago
How Meta’s recent AI hiring focus is that impacting the rest of the company
Episode 2323
Meta's AI hiring surge creates company-wide excitement and talent consolidation. Alex Schultz, CMO & VP of Analytics at Meta, explains how the compan…
6 months ago