Podcast Episodes
Back to Search
Best tip for a new CMO working with a skeptical marketing-resistant sales leader
Episode 2312
Sales leaders resist marketing initiatives when they don't see immediate pipeline impact. Kelly Hopping, CMO of Demandbase, shares strategies for bui…
7 months ago
The number one thing marketers do that drives sales teams absolutely crazy
Episode 2311
Marketing and sales teams clash over lead quality versus pipeline readiness. Kelly Hopping, CMO of Demandbase, explains why sales teams dismiss marke…
7 months ago
Why Marketing wants Sales to love them (and why they’re just not into us).
Episode 2310
Sales and marketing alignment remains elusive despite decades of effort. Kelly Hopping, CMO of Demandbase, shares proven strategies for bridging the …
7 months ago
The biggest budget-burning marketing trend right now
Episode 2309
Marketing budgets aren't growing but AI investments are essential. David Rabin, CMO at Lenovo Solutions & Services Group, explains how enterprise mar…
7 months, 2 weeks ago
Which marketing role will be extinct in five years?
Episode 2308
AI adoption faces organizational resistance despite clear competitive advantages. David Rabin, CMO at Lenovo Solutions & Services Group, explains how…
7 months, 2 weeks ago
Which marketing channels to cut when budget gets slashed?
Episode 2307
Marketing teams struggle with AI implementation despite widespread availability. David Rabin, CMO at Lenovo Solutions & Services Group, explains how …
7 months, 2 weeks ago
The biggest mistake enterprise companies make when trying to implement AI
Episode 2306
Enterprise companies rush into AI implementation without proper strategy or governance structures. David Rabin, Chief Marketing Officer at Lenovo Sol…
7 months, 2 weeks ago
How can Marketing lead AI transformation
Episode 2305
Marketing teams struggle with AI implementation despite widespread availability. David Rabin, CMO at Lenovo Solutions & Services Group, explains how …
7 months, 2 weeks ago
Top AI Thought Leaders Marketing Should Know
Episode 2304
AI agents are revolutionizing marketing automation. Nicholas Holland, Head of AI at HubSpot, shares his expertise on how agentic AI is transforming t…
8 months ago
How Marketing Leaders Must Evolve for Agentic AI
Episode 2303
AI agents are reshaping marketing automation. Nicholas Holland, Head of AI at HubSpot, explains the shift from managing people to orchestrating AI ag…
8 months ago