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What will the marketing analytics tech-stack look like in 5 years?
Episode 2346
Marketing analytics stacks struggle with outdated, siloed data that delays critical business decisions. Noha Rizk, CMO of Incorta, explains how live …
7 months, 1 week ago
What legacy marketing metric needs to die?
Episode 2345
Legacy marketing metrics fail when they can't deliver real-time insights. Noha Rizk, CMO of Incorta, explains how live data transforms analytics from…
7 months, 1 week ago
Quickest way to improve analytics using live data in a campaign
Episode 2344
Incorta is the first and only open data delivery platform that enables real-time analysis of live, detailed data across all systems of record—without…
7 months, 1 week ago
The most important learning about data at Meta
Episode 2343
Most companies rely on stale dashboards while AI demands live data for real-time decisions. Noha Rizk, CMO of Incorta, explains how enterprises can t…
7 months, 1 week ago
CMO and Former Meta AI Marketer on AI’s Reality Check
Episode 2342
Most companies struggle with stale data and delayed dashboards. Noha Rizk, CMO of Incorta and former Global Head of Marketing at Meta AI, explains ho…
7 months, 1 week ago
Which frontier model will win the AI-platform battle?
Episode 2341
AI platform selection remains uncertain as frontier models rapidly evolve. Dave Steer, Chief Marketing Officer at Webflow, brings two decades of scal…
7 months, 3 weeks ago
The biggest risk of marketers trusting AI
Episode 2340
Marketers risk becoming lazy by blindly trusting AI outputs without critical thinking. Dave Steer, CMO at Webflow, explains how to maintain strategic…
7 months, 3 weeks ago
One universal truth of marketing for B2B Tech companies
Episode 2339
B2B tech marketing requires constant adaptation to survive industry disruption. Dave Steer, Chief Marketing Officer at Webflow, brings two decades of…
7 months, 3 weeks ago
New line of responsibility between the marketing and engineering teams
Episode 2338
Marketing teams now handle engineering workflows as AI tools blur traditional boundaries. Dave Steer, CMO at Webflow, explains how marketers are gain…
7 months, 3 weeks ago
The most overhyped AI use case in marketing right now
Episode 2337
Content generation is the most overhyped AI use case in marketing. Dave Steer, CMO at Webflow, argues that marketers are focusing too narrowly on AI …
7 months, 3 weeks ago