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Performance Ads vs Influencers: Smart CMOs Reveal Where They're Moving Their Budgets
Episode 2292
Performance marketing or influencer partnerships? Joe Perello, CEO of Props, reveals how smart marketers are blending creator content with paid media…
8 months, 2 weeks ago
CMOs brutal truth to describe Content Marketing in one word
Episode 2291
Content marketing remains unmeasurable and "mushy" for most CMOs. Joe Perello, CEO of Props and former NYC CMO, shares how to transform creator marke…
8 months, 2 weeks ago
Data-driven Creative Content Strategy that's transforming marketing
Episode 2290
Creator marketing needs a performance-driven approach. Joseph Perello, CEO of Props, shares how his company transforms owned media into a measurable …
8 months, 3 weeks ago
Why brand-owned content is marketing’s new frontier
Episode 2289
Traditional ads are failing while marketing budgets shrink. Joe Perello, CEO of Props, explains how to transform creator marketing into a measurable …
8 months, 3 weeks ago
What mistakes are marketers making by investing in first-party data strategies?
Episode 2288
First-party data strategies can backfire without privacy considerations. Graham Mudd, SVP of Product at Anonym (Mozilla), shares his expertise at the…
8 months, 3 weeks ago
What convinced you to leave your VP role at Meta to found a privacy-focused startup?
Episode 2287
Privacy-friendly targeting is becoming essential for marketers. Graham Mudd, SVP of Product at Anonym (Mozilla), shares his journey from Meta VP to f…
8 months, 3 weeks ago
Are clean rooms actually solving the privacy problem or just adding complexity?
Episode 2286
Privacy-friendly targeting remains elusive despite new technologies. Graham Mudd, SVP of Product at Anonym (Mozilla), brings expertise from leadershi…
8 months, 3 weeks ago
Does contextual targeting actually outperform audience-based approaches?
Episode 2285
Privacy-friendly targeting is reshaping digital advertising. Graham Mudd, SVP of Product at Anonym (Mozilla), shares his expertise in developing tech…
8 months, 4 weeks ago
Mozilla’s Privacy-Friendly Ad Targeting
Episode 2284
Privacy-friendly ad targeting is getting harder as cookies disappear. Graham Mudd, SVP of Product at Anonym (Mozilla), shares how privacy-preserving …
8 months, 4 weeks ago
How has the life of an AI expert changed since the launch of chatGPT?
Episode 2283
AI expertise has evolved dramatically since ChatGPT's launch. Joyce Gordon, Head of AI at Amperity, shares how her role transformed from backend mach…
9 months ago