Podcast Episodes
Back to Search
G2's Most Powerful Secret
Episode 2335
AI is transforming B2B buyer behavior and competitive intelligence strategies. Blue Bowen, Research Principal at G2, explains how sales leaders can l…
7 months, 3 weeks ago
This AI Trend Is A Lie
Episode 2334
AI sales forecasting promises to predict deal outcomes but fails to account for unique deal complexities. Blue Bowen, Research Principal at G2, expla…
7 months, 3 weeks ago
AI's Most Unexpected Impact
Episode 2333
AI SDRs dominate B2B sales adoption despite mixed reviews. Blue Bowen, Research Principal at G2, reveals surprising findings from their latest AI imp…
7 months, 4 weeks ago
This metric is costing you money
Episode 2332
Attribution models are failing B2B marketers in today's complex buying journey. Blue Bowen, Research Principal at G2, explains why traditional first-…
7 months, 4 weeks ago
It's not AI vs. humans, it's Automation vs. Infrastructure
Episode 2331
B2B buyers now use AI for 60% of software evaluations, fundamentally changing sales dynamics. Blue Bowen, Research Principal at G2, explains how AI i…
7 months, 4 weeks ago
What are the hardest questions publishers are asking about programmatic?
Episode 2330
Publishers face shrinking traffic as AI disrupts content discovery. Amanda Martin, Chief Revenue Officer at Mediavine, explains how the largest indep…
8 months ago
How would you allocate a $10 million programmatic budget in 2025?
Episode 2329
Programmatic budget allocation remains challenging for marketers targeting niche audiences. Amanda Martin, Chief Revenue Officer at Mediavine, explai…
8 months ago
What’s the one thing a brand can do to optimize a programmatic campaign?
Episode 2328
Programmatic advertising complexity is overwhelming publishers despite 18% revenue growth. Amanda Martin, Chief Revenue Officer at Mediavine, explain…
8 months ago
Who is winning the never-ending turf war between DSPs and SSPs?
Episode 2327
Publishers face mounting pressure as AI disrupts traditional traffic sources. Amanda Martin, Chief Revenue Officer at Mediavine, explains how the lar…
8 months ago
Understanding the Media Publishing Landscape
Episode 2326
Publishers face declining traffic as AI disrupts content discovery. Amanda Martin, Chief Revenue Officer at Mediavine, explains how the largest indep…
8 months ago