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First impressions when Apple introduced the App Tracking Transparency feature in iOS 14.5
Episode 2322
Apple's iOS 14.5 App Tracking Transparency disrupted digital advertising measurement. Alex Schultz, CMO and VP of Analytics at Meta, shares his candi…
6 months ago
How will features like Google's AI Mode impact how people market?
Episode 2321
AI search features are transforming traditional marketing approaches. Alex Schultz, CMO and VP of Analytics at Meta, explains how AI-powered search a…
6 months ago
Meta's CMO's playbook for digital marketers
Episode 2320
Meta's CMO tackles balancing creativity with AI automation. Alex Schultz, CMO and VP of Analytics at Meta, shares his framework for marketing in an A…
6 months, 1 week ago
How an AI integration can actually drive customers away
Episode 2319
AI integrations fail when they replace human connection entirely. Stephen Roach, VP of Ecosystems and AI at Qualified Digital, explains why customers…
6 months, 1 week ago
The first sign that your AI implementation is about to fail
Episode 2318
AI implementations fail when companies eliminate human touchpoints entirely. Stephen Roach, VP of Ecosystems and AI at Qualified Digital, specializes…
6 months, 1 week ago
The trend that most marketing leaders are missing
Episode 2317
Most marketing leaders are automating AI without human oversight. Stephen Roach, VP of Ecosystems and AI at Qualified Digital, explains why customers…
6 months, 1 week ago
The biggest data visualization mistake
Episode 2316
AI customer interactions fail when companies prioritize automation over human connection. Stephen Roach, VP of Ecosystems and AI at Qualified Digital…
6 months, 1 week ago
Does AI Have a Toxic Positivity Problem?
Episode 2315
AI integration fails when companies ignore human interaction needs. Stephen Roach, VP of Ecosystems and AI at Qualified Digital, specializes in balan…
6 months, 2 weeks ago
One alignment tactic every B2B company should implement
Episode 2314
Sales and marketing alignment fails when teams optimize for different metrics. Kelly Hopping, CMO of Demandbase, explains how shared pipeline account…
7 months ago
Most radical organizational structure change that improved alignment
Episode 2313
Balancing short-term demand generation with long-term brand health creates constant budget tension. Kelly Hopping, CMO of Demandbase, explains how en…
7 months ago