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What do Amperity Identity Resolution Agents do?
Episode 2282
Customer data fragmentation creates personalization challenges. Joyce Gordon, Head of AI at Amperity, explains how identity resolution agents unify d…
9 months ago
Should your C-Suite learn to use AI before your employees?
Episode 2281
Should C-suite or employees lead AI adoption? Joyce Gordon, Head of AI at Amperity, explains why both leadership and frontline staff must understand …
9 months ago
Which team should be responsible for integrating AI into your product?
Episode 2280
Who should integrate AI into your product? Joyce Gordon, Head of AI at Amperity, shares her expertise on AI-driven personalization and customer ident…
9 months ago
Mastering AI Personalization with Customer Identity Data
Episode 2279
AI personalization requires unified customer identity data. Joyce Gordon, Head of AI at Amperity, explains how brands are moving from broad segments …
9 months, 1 week ago
Playbook for using Agile principles to integrate AI into your martech stack
Episode 2278
Integrating AI into your martech stack requires agility. Greg Kihlström, principal of The Agile Brand and advisor to companies like Adidas and Toyota…
9 months, 1 week ago
Master existing tools vs invest in new AI technology
Episode 2277
AI adoption requires strategic evaluation of existing tools. Greg Kihlström, principal of The Agile Brand, shares expertise on implementing agile app…
9 months, 1 week ago
One word that describes how most marketing teams are using their martech stacks today
Episode 2276
Most marketing teams are underutilizing their martech stacks today. Greg Kihlström, principal of The Agile Brand, shares how applying agile principle…
9 months, 1 week ago
Do Agile Processes Deliver Better ROI Than Integrating New Martech Tools?
Episode 2275
Agile processes often deliver better ROI than new martech tools. Greg Kihlström, principal of The Agile Brand and advisor to companies like Adidas an…
9 months, 1 week ago
How To Operationalize Marketing Technology Using Agile Approaches
Episode 2274
Most marketers use less than half their MarTech stack's capabilities. Greg Kihlström, principal of The Agile Brand, shares how to apply Agile methodo…
9 months, 2 weeks ago
Who gets fired first when AI Agents become a reality?
Episode 2273
AI is reshaping advertising roles and responsibilities. Kevan Yalowitz, Global Software and Platform Lead at Accenture, examines which positions face…
9 months, 2 weeks ago