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The biggest data visualization mistake
Episode 2316
AI customer interactions fail when companies prioritize automation over human connection. Stephen Roach, VP of Ecosystems and AI at Qualified Digital…
8 months, 3 weeks ago
Does AI Have a Toxic Positivity Problem?
Episode 2315
AI integration fails when companies ignore human interaction needs. Stephen Roach, VP of Ecosystems and AI at Qualified Digital, specializes in balan…
8 months, 4 weeks ago
One alignment tactic every B2B company should implement
Episode 2314
Sales and marketing alignment fails when teams optimize for different metrics. Kelly Hopping, CMO of Demandbase, explains how shared pipeline account…
9 months, 2 weeks ago
Most radical organizational structure change that improved alignment
Episode 2313
Balancing short-term demand generation with long-term brand health creates constant budget tension. Kelly Hopping, CMO of Demandbase, explains how en…
9 months, 2 weeks ago
Best tip for a new CMO working with a skeptical marketing-resistant sales leader
Episode 2312
Sales leaders resist marketing initiatives when they don't see immediate pipeline impact. Kelly Hopping, CMO of Demandbase, shares strategies for bui…
9 months, 2 weeks ago
The number one thing marketers do that drives sales teams absolutely crazy
Episode 2311
Marketing and sales teams clash over lead quality versus pipeline readiness. Kelly Hopping, CMO of Demandbase, explains why sales teams dismiss marke…
9 months, 2 weeks ago
Why Marketing wants Sales to love them (and why they’re just not into us).
Episode 2310
Sales and marketing alignment remains elusive despite decades of effort. Kelly Hopping, CMO of Demandbase, shares proven strategies for bridging the …
9 months, 2 weeks ago
The biggest budget-burning marketing trend right now
Episode 2309
Marketing budgets aren't growing but AI investments are essential. David Rabin, CMO at Lenovo Solutions & Services Group, explains how enterprise mar…
9 months, 4 weeks ago
Which marketing role will be extinct in five years?
Episode 2308
AI adoption faces organizational resistance despite clear competitive advantages. David Rabin, CMO at Lenovo Solutions & Services Group, explains how…
9 months, 4 weeks ago
Which marketing channels to cut when budget gets slashed?
Episode 2307
Marketing teams struggle with AI implementation despite widespread availability. David Rabin, CMO at Lenovo Solutions & Services Group, explains how …
9 months, 4 weeks ago