Podcast Episodes
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Contextual targeting more important than cookie-based targeting?
Episode 2296
Cookie deprecation is reshaping digital advertising strategies. Kerel Cooper, CMO at GumGum, explains how contextual targeting delivers effective adv…
10 months, 4 weeks ago
AI-powered contextual Ad targeting
Episode 2295
Contextual advertising is making a comeback in digital marketing. Kerel Cooper, Chief Marketing Officer at GumGum, explains how AI-powered contextual…
10 months, 4 weeks ago
The Crisis Killing Your Creator Marketing ROI
Episode 2294
Creator marketing ROI is in crisis. Joseph Perello, CEO of Props, explains how to transform creator content into a performance channel by blending hu…
11 months ago
The Great Podcast Marketing Debate: Demand Creation vs Capture Strategy
Episode 2293
Demand creation vs. demand capture: which podcast strategy wins? Joe Perello, CEO of Props and former NYC CMO, shares his expertise on turning creato…
11 months ago
Performance Ads vs Influencers: Smart CMOs Reveal Where They're Moving Their Budgets
Episode 2292
Performance marketing or influencer partnerships? Joe Perello, CEO of Props, reveals how smart marketers are blending creator content with paid media…
11 months ago
CMOs brutal truth to describe Content Marketing in one word
Episode 2291
Content marketing remains unmeasurable and "mushy" for most CMOs. Joe Perello, CEO of Props and former NYC CMO, shares how to transform creator marke…
11 months ago
Data-driven Creative Content Strategy that's transforming marketing
Episode 2290
Creator marketing needs a performance-driven approach. Joseph Perello, CEO of Props, shares how his company transforms owned media into a measurable …
11 months ago
Why brand-owned content is marketing’s new frontier
Episode 2289
Traditional ads are failing while marketing budgets shrink. Joe Perello, CEO of Props, explains how to transform creator marketing into a measurable …
11 months ago
What mistakes are marketers making by investing in first-party data strategies?
Episode 2288
First-party data strategies can backfire without privacy considerations. Graham Mudd, SVP of Product at Anonym (Mozilla), shares his expertise at the…
11 months, 1 week ago
What convinced you to leave your VP role at Meta to found a privacy-focused startup?
Episode 2287
Privacy-friendly targeting is becoming essential for marketers. Graham Mudd, SVP of Product at Anonym (Mozilla), shares his journey from Meta VP to f…
11 months, 1 week ago