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First-Party vs. Synthetic Audiences
First-Party vs. Synthetic Audiences

Episode 2262

First-party data collection vs. synthetic audience generation presents a critical marketing dilemma. Tom Chavez, Founding General Partner at super{se…

10 months ago

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Big AI Platforms vs. Specialized Tools
Big AI Platforms vs. Specialized Tools

Episode 2261

Is the AI arms race a distraction? Tom Chavez, Founding General Partner at super{set}, brings his experience building companies acquired by Salesforc…

10 months ago

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How AI orchestration will shape the next wave of software innovation
How AI orchestration will shape the next wave of software innovation

Episode 2260

The AI arms race is a head fake. Tom Chavez, Founding General Partner at super{set}, shares his expertise as a serial entrepreneur who has built comp…

10 months ago

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AI-Led Social: Going from listening to interaction (copy) (copy) (copy)
AI-Led Social: Going from listening to interaction (copy) (copy) (copy)

Episode 2259

Benjamin Shapiro and Matthew McGrory, Co-founder and CEO of Arwen AI, tackle a strategic question facing modern marketers: when launching an AI-power…

10 months, 1 week ago

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Customer engagement metrics or brand visibility KPIs?
Customer engagement metrics or brand visibility KPIs?

Episode 2258

Host Benjamin Shapiro and guest Matthew McGrory, Co-founder and CEO of Arwen AI, debate a fundamental marketing dilemma: should brands prioritize cus…

10 months, 1 week ago

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How many social media channels can you name in one minute?
How many social media channels can you name in one minute?

Episode 2257

Host Benjamin Shapiro challenges Matthew McGrory, Co-founder and CEO of Arwen AI, to a playful rapid-fire round: name as many social media platforms …

10 months, 1 week ago

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2025 social media landscape for brands trying to implement AI
2025 social media landscape for brands trying to implement AI

Episode 2256

In this lightning round episode of the MarTech Podcast, host Benjamin Shapiro is joined by Matthew McGrory, Co-founder and CEO of Arwen AI, to break …

10 months, 1 week ago

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AI-Led Social: Going from listening to interaction
AI-Led Social: Going from listening to interaction

Episode 2255

In this episode of the MarTech Podcast, host Benjamin Shapiro sits down with Matthew McGrory, Co-founder and CEO of Arwen AI, to explore how artifici…

10 months, 1 week ago

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Finding Your Niche Market
Finding Your Niche Market

Episode 2254

Founder & CEO of Harkey Group, Scott Harkey, delves into the intricacies of finding your niche market. Discover how identifying and targeting a speci…

10 months, 2 weeks ago

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The Art & Science Behind Billboards
The Art & Science Behind Billboards

Episode 2253

Founder and CEO of THE HARKEY GROUP, Scott Harkey, delves into the art and science behind billboards. Discover how this full-service, integrated mark…

10 months, 2 weeks ago

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