Podcast Episodes
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One word that describes the status of market research today
Episode 2252
Building a consistent brand voice is a growing challenge. Nataly Kelly, CMO of Zappi, shares how marketers can effectively encode their brand voice u…
10 months, 3 weeks ago
The benefits of writing with a co-author
Episode 2251
Creating consistent brand voice across platforms is challenging. Nataly Kelly, CMO of Zappi, shares insights from co-authoring "Brand Global, Adapt L…
10 months, 3 weeks ago
How to connect global and local messaging for your brand
Episode 2250
Balancing global brand consistency with local market relevance. Nataly Kelly, CMO of Zappi and co-author of "Brand Global, Adapt Local," shares strat…
10 months, 3 weeks ago
Why Nataly Wrote Her Recent Book Brand Global, Adapt Local
Episode 2249
Building a consistent global brand voice is challenging. Nataly Kelly, CMO of Zappi and author of "Brand Global Adapt Local," shares her expertise on…
10 months, 3 weeks ago
How To Encode Your Brand Voice Into AI Tools
Episode 2248
Encoding brand voice into AI tools requires strategic planning. Nataly Kelly, CMO of Zappi, shares her expertise on maintaining authentic brand ident…
10 months, 3 weeks ago
Why AI in GTM presents massive opportunities
Episode 2247
Co-founder & CEO Daniel Saks from Landbase, a leading agentic AI platform for go-to-market strategies, delves into the vast opportunities presented b…
10 months, 4 weeks ago
How Agentic AI Will Transform Sales & Marketing
Episode 2246
Co-founder & CEO of Landbase, Daniel Saks, delves into the transformative impact of Agentic AI on sales and marketing strategies. Discover how Landba…
10 months, 4 weeks ago
PR's Role In Marketing
Episode 2245
Jerry Touslee, Head of Marketing at Business Wire, discusses the evolving role of PR in marketing, emphasizing its human element. He highlights that …
11 months ago
Landscape Of PR Tech
Episode 2244
Jerry Tousley, Head of Marketing at Business Wire, discussed the evolving role of PR in marketing and the landscape of PR tech. He emphasized the imp…
11 months ago
Double Down On A Top-Performing Social Channel Or Diversify Efforts Across Multiple Channels?
Episode 2243
Social channel strategy: focus or diversify? Scott Morris, CMO at Sprout Social, shares research on the disconnect between marketer assumptions and c…
11 months ago