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One word that describes how most marketing teams are using their martech stacks today
Episode 2276
Most marketing teams are underutilizing their martech stacks today. Greg Kihlström, principal of The Agile Brand, shares how applying agile principle…
11 months, 3 weeks ago
Do Agile Processes Deliver Better ROI Than Integrating New Martech Tools?
Episode 2275
Agile processes often deliver better ROI than new martech tools. Greg Kihlström, principal of The Agile Brand and advisor to companies like Adidas an…
11 months, 3 weeks ago
How To Operationalize Marketing Technology Using Agile Approaches
Episode 2274
Most marketers use less than half their MarTech stack's capabilities. Greg Kihlström, principal of The Agile Brand, shares how to apply Agile methodo…
11 months, 4 weeks ago
Who gets fired first when AI Agents become a reality?
Episode 2273
AI is reshaping advertising roles and responsibilities. Kevan Yalowitz, Global Software and Platform Lead at Accenture, examines which positions face…
1 year ago
ChatGPT, Claude, and Gemini enter a cage match...
Episode 2272
AI is reshaping the advertising landscape. Kevan Yalowitz, Global Software and Platform Lead at Accenture, shares his comparative analysis of leading…
1 year ago
How will Agentic architecture change how software is sold?
Episode 2271
Software pricing models are being revolutionized by AI. Kevan Yalowitz, Global Software and Platform Lead at Accenture, explains how agentic architec…
1 year ago
The $750 billion AI advertising opportunity
Episode 2270
AI is transforming the $750 billion advertising landscape. Kevan Yalowitz, Senior Managing Director at Accenture, explains how generative AI is revol…
1 year ago
ABM for B2C: Marketing Genius or Complete Waste of Time?
Episode 2269
Is ABM for B2C marketing viable? Nadia Davis, VP of Marketing at CaliberMind, shares her expertise in designing non-conventional ABM strategies built…
1 year ago
Should Your CMO Report to Sales? (SaaS Org Chart Debate)
Episode 2268
Should your CMO report to sales? Nadia Davis, VP of Marketing at CaliberMind, debates the organizational structure challenges facing SaaS companies. …
1 year ago
The five most important TLA's for B2B marketers today
Episode 2267
ABM programs often fail to deliver revenue results. Nadia Davis, VP of Marketing at CaliberMind, shares her expertise in transforming account-based m…
1 year ago