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How Sales Reps Can Overcome the Sunk Cost Fallacy
How Sales Reps Can Overcome the Sunk Cost Fallacy

Season 2 Episode 67

In Episode 67 of Sales Leadership with Fexingo, Lucas and Luna dive into one of the most insidious psychological traps in sales: the sunk cost fallac…

5 days, 14 hours ago

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How Sales Reps Can Use The Decoy Effect To Close More Deals
How Sales Reps Can Use The Decoy Effect To Close More Deals

Season 2 Episode 66

Episode 66 of Sales Leadership with Fexingo explores the decoy effect — the cognitive bias where adding an inferior third option makes a middle optio…

6 days, 2 hours ago

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How Sales Reps Can Use the Scarcity Principle Ethically
How Sales Reps Can Use the Scarcity Principle Ethically

Season 2 Episode 65

In this episode of Sales Leadership with Fexingo, Lucas and Luna dive into the scarcity principle in B2B sales. They explore why traditional 'limited…

6 days, 14 hours ago

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How Sales Reps Can Use Storytelling to Close Deals
How Sales Reps Can Use Storytelling to Close Deals

Season 2 Episode 64

In this episode of Sales Leadership with Fexingo: Quota Carriers, Sales Managers, and Revenue Teams, Lucas and Luna explore how sales reps can levera…

1 week ago

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How Sales Reps Can Use Reciprocity to Close More Deals
How Sales Reps Can Use Reciprocity to Close More Deals

Season 2 Episode 63

In this episode of Sales Leadership with Fexingo, Lucas and Luna explore the power of reciprocity in B2B sales. They break down how giving value upfr…

1 week ago

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How Sales Reps Can Use Buyer Personas to Shorten the Sales Cycle
How Sales Reps Can Use Buyer Personas to Shorten the Sales Cycle

Season 2 Episode 62

Lucas and Luna explore how detailed buyer personas can help sales reps qualify faster, personalize outreach, and shorten the average deal cycle. They…

1 week, 1 day ago

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How Sales Reps Can Recover After Getting Ghosted
How Sales Reps Can Recover After Getting Ghosted

Season 2 Episode 61

Episode 61 of Sales Leadership with Fexingo tackles one of the most frustrating scenarios in B2B sales: getting ghosted after a promising deal. Lucas…

1 week, 1 day ago

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How Top Sales Reps Win Deals with Third-Party Validators
How Top Sales Reps Win Deals with Third-Party Validators

Season 2 Episode 60

In Episode 60 of Sales Leadership with Fexingo, Lucas and Luna explore a powerful but underused closing strategy: bringing in a third-party validator…

1 week, 2 days ago

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How Sales Reps Can Use the Endowment Effect to Close Faster
How Sales Reps Can Use the Endowment Effect to Close Faster

Season 2 Episode 59

In this episode of Sales Leadership with Fexingo, Lucas and Luna explore the endowment effect—a behavioral bias where people overvalue what they alre…

1 week, 2 days ago

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When to Walk Away From a Deal That Looks Perfect
When to Walk Away From a Deal That Looks Perfect

Season 2 Episode 58

Every sales rep has lost a deal they thought they had locked. But what about winning a deal that secretly destroys your quarter? Lucas and Luna exami…

1 week, 3 days ago

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