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Why Micro-Communities Are TikTok's Next Marketing Frontier
Season 1 Episode 17
This week Lucas and Luna unpack a quiet shift on TikTok: brands are abandoning broad-audience content in favor of micro-communities — niche groups bu…
1 month, 1 week ago
How Brands Are Using TikTok Comments as a Marketing Channel
Season 1 Episode 16
Episode 16 of the TikTok Marketing Podcast explores a surprising new frontier: the comment section. Lucas and Luna break down how brands like Duoling…
1 month, 1 week ago
How TikTok Shop Is Rewriting Retail Economics
Season 1 Episode 15
Lucas and Luna break down how TikTok Shop is changing the math of e-commerce in 2026. Using the example of a small skincare brand that hit $2 million…
1 month, 1 week ago
Why Your Brand Voice Should Break Its Own Rules on TikTok
Season 1 Episode 14
Lucas and Luna explore how brands that deliberately break their own tone-of-voice guidelines can boost engagement on TikTok. They examine the case of…
1 month, 2 weeks ago
How TikTok Search Is Becoming SEO for Gen Z
Season 1 Episode 13
Episode 13 of the TikTok Marketing Podcast dives into the growing trend of TikTok as a search engine. Lucas and Luna discuss how Gen Z is bypassing G…
1 month, 2 weeks ago
How Brands Use Sound Design to Drive Virality on TikTok
Season 1 Episode 12
In this episode of The TikTok Marketing Podcast, Lucas and Luna dive into the often-overlooked element of viral content: sound design. They explain h…
1 month, 2 weeks ago
Why True Crime Works So Well for Brands on TikTok
Season 1 Episode 11
In episode 11 of the TikTok Marketing Podcast, Lucas and Luna break down why true crime content is one of the most reliable formats for brand engagem…
1 month, 2 weeks ago
Why User-Generated Content Beats Polished Ads in 2026
Season 1 Episode 10
Lucas and Luna unpack why brands from Fenty to Liquid Death are ditching scripted commercials for raw, customer-shot video on TikTok and Instagram. T…
1 month, 2 weeks ago
What the Temu and Shein Playbook Means for Creators
Season 1 Episode 9
In this episode of The TikTok Marketing Podcast with Fexingo, Lucas and Luna break down the specific tactic that propelled Temu and Shein to dominanc…
1 month, 2 weeks ago
How Creator-Led Brands Are Redefining DTC Marketing
Season 1 Episode 8
In this episode, Lucas and Luna explore the rise of creator-led direct-to-consumer brands, using the case study of Feastables, the snack company foun…
1 month, 2 weeks ago