Podcast Episodes
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How Duet Features Rewrite Influencer Marketing
Season 1 Episode 7
Lucas and Luna break down why TikTok's duet and stitch features are quietly reshaping influencer marketing budgets. They examine a specific campaign …
1 month, 2 weeks ago
How Brands Use Sound Design to Drive Virality
Season 1 Episode 6
In this episode of The TikTok Marketing Podcast, Lucas and Luna explore the strategic role of sound design in creating viral short-form video content…
1 month, 2 weeks ago
Why Brands Should Hire Mid-Tier Creators Not Mega-Influencers
Season 1 Episode 5
Lucas and Luna break down the data behind a counterintuitive trend in creator marketing: mid-tier creators with 50,000 to 500,000 followers consisten…
1 month, 2 weeks ago
Why TikTok's Algorithm Rewards Incomplete Stories
Season 1 Episode 4
Episode 4 of The TikTok Marketing Podcast: Why does a video with a cliffhanger outperform a resolved story? Lucas and Luna dissect the psychological …
1 month, 2 weeks ago
The Algorithm Is a Distribution Partner
Season 1 Episode 3
In this episode of The TikTok Marketing Podcast, Lucas and Luna explain why the most successful creator brands treat platform algorithms as distribut…
1 month, 2 weeks ago
Why Most Viral Content Dies in 48 Hours
Season 1 Episode 2
Lucas and Luna break down the actual shelf life of viral content, using the 2025 TikTok trend of 'micro-viral' videos that spike hard for 24 hours an…
1 month, 2 weeks ago
The Creator Economy Is a $250 Billion Industry Now
Season 1 Episode 1
In the debut episode of The TikTok Marketing Podcast, Lucas and Luna dive into the creator economy's staggering growth—now valued at $250 billion acc…
1 month, 3 weeks ago