Episode Details
Back to Episodes
How Brands Are Using TikTok Comments as a Marketing Channel
Season 1
Episode 16
Published 1 month, 1 week ago
Description
Episode 16 of the TikTok Marketing Podcast explores a surprising new frontier: the comment section. Lucas and Luna break down how brands like Duolingo and Ryanair have turned replies into content, driving engagement and brand affinity. They discuss the strategy behind 'comment farming,' why authenticity beats polish in replies, and how brands can train their community managers to find the funny. With data on comment-to-view ratios and the psychology of public replies, this episode offers a concrete playbook for marketers who want to turn a neglected corner of TikTok into a prime piece of real estate. Plus, a brief moment on listener support and what keeps the show ad-free.