Podcast Episodes
Back to SearchA Playbook for Shaping What the Internet Says About You
Episode 10
Before someone clicks your website, they may already have formed an opinion about your brand from the public record — snippets, Reddit threads, revie…
6 months, 1 week ago
Why Better Attribution Won’t Fix Your Measurement Problem
Episode 9
A lot of marketers say they want better measurement. Usually, what they really want is cleaner attribution.
In this episode, I argue that those are tw…
6 months, 2 weeks ago
ZCM Field Notes: Search Is Now an Evidence Game (Ugh, Thanks, AI)
Episode 8
Today I'm sharing my notes on recent news/research in the worlds of AI and Google Search. I'm breaking down 3 key pieces:
Ross Simmonds of Foundation…6 months, 2 weeks ago
The Difference Between Fine and Good
Episode 7
A lot of marketers confuse polished with effective. Or they confuse consistency with substance. But neither one guarantees the work is actually good.…
6 months, 3 weeks ago
From Old-School SEO to Zero Click Marketing (with Brendan Hufford)
Episode 6
My buddy Brendan Hufford drops by! We talk about his journey from old-school SEO to zero-click marketing. We cover the early days of SEO, the content…
6 months, 4 weeks ago
Where Zero Click Marketing Happens
Episode 5
Once you understand the concept of Zero Click Marketing, the next question is obvious: Where should you actually be doing this?
In this episode, I bre…
7 months ago
ZCM Field Notes: Why LinkedIn Has Two Algorithms (And Why That Matters)
Episode 4
ZCM Field Notes are short reactions to news or observations of what’s happening in the field. Today, we're talking about the LinkedIn algorithm — bec…
7 months ago
Tell Your Execs: AI Rankings Are BS (with Rand Fishkin)
Episode 3
You know the zero click problem is real. But how do you get your CEO or CMO on board — and how do you prove it's working once they are? In this episo…
7 months, 1 week ago
What Zero Click Marketing Actually Is
Episode 2
I (Amanda Natividad) define Zero Click Marketing, share a simple mental model (the ZCM Ladder), and give you a mini playbook you can use this week.
Wh…
7 months, 1 week ago
The Clicks Lie
Episode 1
If clicks are your primary success metric, you're probably undercounting what's working — and over-rewarding what isn't. In the debut episode of Zero…
7 months, 1 week ago