Podcast Episodes

[Replay] The LinkedIn Algorithm Is Basically a Party

Episode 30

LinkedIn’s feed has changed since I first published this episode — but the core idea holds up: the platform is trying to understand what you talk abo…

2 months ago

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[Replay] Tell Your Execs: AI Rankings Are BS (with Rand Fishkin)

Episode 29

AI is new, yet somehow it’s already exhausting. Marketers are under constant pressure to adopt more tools, track more things, rethink their strategie…

2 months, 1 week ago

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5 Things That Make an Idea Stick

Episode 28

Marketers know how to distribute content. But getting a post, podcast, or report in front of people doesn’t guarantee that its central idea will stic…

2 months, 2 weeks ago

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Zero Click Marketing for Your Mom

Episode 27

The zero click internet sounds like marketing jargon, but the idea is simple: platforms increasingly give people answers without sending them to the …

2 months, 3 weeks ago

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Why You (Probably) Don’t Need Another Marketing Channel

Episode 26

Good marketing is not about doing more. I explain why every channel creates an ongoing obligation, how opportunity cost shapes modern marketing, and …

3 months ago

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How Smart Small Businesses Measure Marketing (with Rachel Elsts Downey)

Episode 25

This is what marketing looks like when perfect attribution isn't possible — and why that may actually be freeing. I chat with Rachel Elsts Downey, fo…

3 months, 1 week ago

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Trust Is the New SEO: Marketing in the AI Era (with Kevin Indig)

Episode 24

I chat with my buddy Kevin Indig about what he’s learning in his AI research, along with generative engine optimization, and user behavior in tools l…

3 months, 2 weeks ago

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AI Doesn't Just Create Demand. It Nurtures It.

Episode 23

In this Field Notes episode, Amanda looks at new research from Similarweb on the downstream impact of AI visibility, plus Seer Interactive’s argument…

3 months, 3 weeks ago

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What If AI Visibility Is a Mirror?

Episode 22

When AI puts your brand in the wrong category or compares you to the wrong competitors, it's tempting to dismiss it as a hallucination. But what if A…

3 months, 4 weeks ago

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Public Speaking is the Ultimate Zero-Click Marketing (with Jay Acunzo)

Episode 21

What if the best marketing doesn’t drive a click at all — but makes people seek you out?
I chat with Jay Acunzo about why public speaking might be the…

4 months ago

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