Podcast Episodes
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From Old-School SEO to Zero Click Marketing (with Brendan Hufford)
Episode 6
My buddy Brendan Hufford drops by! We talk about his journey from old-school SEO to zero-click marketing. We cover the early days of SEO, the content…
3 months, 3 weeks ago
Where Zero Click Marketing Happens
Episode 5
Once you understand the concept of Zero Click Marketing, the next question is obvious: Where should you actually be doing this?
In this episode, I bre…
4 months ago
ZCM Field Notes: Why LinkedIn Has Two Algorithms (And Why That Matters)
Episode 4
ZCM Field Notes are short reactions to news or observations of what’s happening in the field. Today, we're talking about the LinkedIn algorithm — bec…
4 months ago
Tell Your Execs: AI Rankings Are BS (with Rand Fishkin)
Episode 3
You know the zero click problem is real. But how do you get your CEO or CMO on board — and how do you prove it's working once they are? In this episo…
4 months, 1 week ago
What Zero Click Marketing Actually Is
Episode 2
I (Amanda Natividad) define Zero Click Marketing, share a simple mental model (the ZCM Ladder), and give you a mini playbook you can use this week.
Wh…
4 months, 1 week ago
The Clicks Lie
Episode 1
If clicks are your primary success metric, you're probably undercounting what's working — and over-rewarding what isn't. In the debut episode of Zero…
4 months, 1 week ago