Podcast Episodes
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ZCM Field Notes: 68% of Google Searches Now End Without a Click
Episode 20
Breaking news! Rand Fishkin/SparkToro published a new zero-click search study. In the first four months of 2026, a whopping 68% of Google searches en…
4 months, 1 week ago
The Content Strategy Frameworks AI Can't Beat (with Kaleigh Moore)
Episode 19
I chat with writer and strategist Kaleigh Moore about how content teams can adapt to AI search without sacrificing quality.
Kaleigh shares her “sourc…
4 months, 1 week ago
Why B2B Is MORE Emotional Than B2C (with Talia Wolf)
Episode 18
B2B buyers like to pretend decisions are purely rational. But when your job, reputation, budget, and team trust are on the line? That’s emotional as …
4 months, 2 weeks ago
Your Marketing Stack Is About to Get Smaller
Episode 17
The best-of-breed marketing stack made sense when traffic was cheap. But in a zero-click world, every lead is harder to earn — and every tool handoff…
4 months, 3 weeks ago
A Form Fill Is Not Demand Generation
Episode 16
Here's my new rule for demand generation: Ungate the argument. Gate the utility. Ungate the point of view — and ungate the template, tool, deeper cut…
5 months ago
GEO Is What Happens When Search Becomes Zero-Click
Episode 15
AI search is changing SEO, but not because SEO is dead. It’s changing because search is becoming more zero-click.
In this episode, I explain GEO — Gen…
5 months, 1 week ago
Announcing: Zero Click Marketing — The Book!
Episode 14
Zero Click Marketing: How to Build Brands and Earn Customers on a Traffic-Starved Web is officially available for pre-order.
YOU HEARD RIGHT, CUTIES! …
5 months, 2 weeks ago
Why Marketers Make Content for Dashboards (Not Their Audience)
Episode 13
Marketers say they want good strategy. Then they optimize for whatever’s easiest to measure.
This episode is about why easy-to-see metrics like traffi…
5 months, 2 weeks ago
The End of the “Ultimate Guide” Strategy
Episode 12
For years, marketers were told to create the ultimate guide: one page that covers everything on a topic. That advice worked when the goal was to rank…
5 months, 3 weeks ago
The Beige of Marketing
Episode 11
Best practices can help you avoid obvious mistakes — but they can also make your marketing forgettable. In this episode, I explain why the real probl…
6 months ago