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ZCM Field Notes: Why LinkedIn Has Two Algorithms (And Why That Matters)
Description
ZCM Field Notes are short reactions to news or observations of what’s happening in the field. Today, we're talking about the LinkedIn algorithm — because Christopher S. Penn just published an unofficial guide on how LinkedIn's algorithm works right now — and I have some quick notes and a "party" analogy I want to share.
Subscribe to Christopher's Almost Timely newsletter on Substack for lots more on AI, data science, and marketing. And download his report and read it yourself! :)
IMO, some of the best pages to read in the 150-page report:
- pg. 19-29: great high-level explainer of how LinkedIn works
- pg. 91-94: addresses the things you/your brand could likely improve
Thank you to my launch sponsor, SparkToro, the makers of fine audience research software. This show wouldn't be possible without 'em!
Oh also, I tried to find when I posted something about social media being a party, and I couldn't find it, but I did find this awesome blog post from Grace at Demand Curve where she explains how I built my Twitter following and she includes my party analogy.
Learn more: zeroclickmarketing.co
Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads