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Day 230: Understanding Inbound vs. Outbound Outreach for travel advisors
Season 3 Episode 48
Where do your leads come from? Are they warm, cold, or a mix of both?
Understanding inbound vs. outbound along with cold vs. warm leads - then compari…
2 months ago
Day 229: How a travel advisor can get seen beyond the feed
Season 3 Episode 47
Social media isn't the only place travel clients find you. This episode covers building visibility through partnerships, community involvement, media…
2 months ago
Day 228: General Marketing vs. the "Push": creating a solid travel agency marketing strategy
Season 3 Episode 46
Yep, we all need a steady brand presence. And we all need sales for specific niches we offer.
Posting daily may not be bringing in leads because it's …
2 months ago
Day 227: Waiting for 'perfection' costs you more than you think as a travel advisor
Season 3 Episode 45
Waiting for "perfect" costs more than launching imperfect. This episode covers why the most successful founders, including Airbnb's famously scrappy …
2 months ago
Day 226: Why a travel advisor should mind their own business
Season 3 Episode 44
Chasing every travel trend has a real cost. This episode looks at why focus consistently outperforms trend-chasing, including LEGO's near-bankruptcy …
2 months ago
Day 225: Imitation is the highest form of flattery
Season 3 Episode 43
Comparing yourself to other advisors is a losing game — and here's something else worth knowing: ideas and strategies generally aren't protectable, o…
2 months ago
Day 224: Why should a travel advisor track their specific offer launch?
Season 3 Episode 42
A slow first two weeks doesn't mean a launch failed. This episode of the Travel Agency in a Year covers exactly what to track after a rollout, and wh…
2 months ago
Day 223: Announcing your new travel niche is more than just posting once
Season 3 Episode 41
On day 2223 of the Travel Agency in a Year podcast, Rachel K walks travel advisors through a full rollout arc: the tease, the announcement and the fo…
2 months, 1 week ago
Day 222: The Travel Advisor's Guide to A Soft Launch
Season 3 Episode 42
Why do you wanna soft launch your new niche, service or brand partnership as a travel advisor? You know it already fits your current business model a…
2 months, 1 week ago
Day 221: Shiny Object Syndrome isn't just falling for the latest travel CRM
Season 3 Episode 41
Getting excited about a new niche or offer at 11pm doesn't always mean it's the right move. On Day 221 of the Travel Agency in a year podcast, Rachel…
2 months, 1 week ago