Episode Details

Social media isn't the only place travel clients find you. This episode covers building visibility through partnerships, community involvement, media features, and referral relationships, no algorithm required.

If you are in an area where your ICA doesn't exist (been there, done that), a stronger social media presence is absolutely necessary. However, if you are in a major metro area and your ICA is there, there is a very high chance they're just as burnt out on social media as you are, and are waiting to shake your hand in person.