Podcast Episodes
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Stop Buying Backlinks FFS! Here are your REAL link building tactics.
Episode 23
"Someone sitting in your LinkedIn DMs right now is offering you backlinks for 99. Someone else wants to charge you five a month for a robust link bui…
4 months, 3 weeks ago
Your Meta descriptions are fu*ked! I'll help you fix 'em.
Episode 22
Hi, I'm Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What", I'm talking about the one bit of SEO th…
5 months ago
Your H1 and Meta Titles Are Killing Your Rankings FFS!
Episode 21
Your homepage H1 says “Welcome.” Your meta title says “Home.” And you’re wondering why Google won’t rank you. In this episode, Nikki Pilkington expla…
5 months, 1 week ago
SEO Conference Organisers; Where The F__k Are The Women?
Episode 20
This week I've gone off script. Someone posted about an SEO conference billing itself as the UK's most advanced -- sixteen speakers, all male, not on…
5 months, 3 weeks ago
Google Search Console, Because SEO Ranking Starts With Proper Website Structure
Episode 19
Your website could be full of brilliant content and still not rank. Why? Because Google can't figure out how your pages connect. That's what we're fi…
6 months ago
You Haven't Read Your Own Website, Have You? Time For a Content Audit!
Episode 18
When did you last actually read every page of your website? Not edit it, not skim it — read it like a visitor would. If the answer is “I can’t rememb…
6 months, 1 week ago
Ranking Number 1 on Google is Useless, FFS. Let me explain...
Episode 17
I'm going to say something that's going to upset a lot of people who've been bragging about their rankings: being number one for a single word is fuc…
6 months, 2 weeks ago
The SEO Tools You're Not Using — And Why That's Killing Your Rankings
Episode 16
Hi, I’m Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What", I’m talking about: the three free tools…
6 months, 3 weeks ago
Don't Be Conned Into Paying For an AI Search Optimisation Audit FFS!
Episode 15
I got sent an AI search optimisation audit that cost a business thousands of pounds. It was beautifully presented, full of charts and graphs, and pac…
7 months, 1 week ago
Your Competitors - SEO Geniuses? No. You're Just Sh*t At The Basics!
Episode 14
I'm sick of business owners coming to me convinced their competitors have some secret SEO strategy. They don't. You're just making it ridiculously ea…
7 months, 2 weeks ago