Episode Details

Your homepage H1 says “Welcome.” Your meta title says “Home.” And you’re wondering why Google won’t rank you. In this episode, Nikki Pilkington explains why H1s and meta titles are two different jobs, why making them identical is a missed opportunity, and why making them disconnected is actively killing your SEO.

You’ll learn how to think of your meta title as the promise and your H1 as the delivery, why “Helping your people thrive” is not a heading, why your company name almost certainly doesn’t belong in your H1, and why Yoast’s green smiley face is not a ranking factor. There’s homework at the end — a proper site audit you can do this week without spending a penny.

Chapters

0:00 Why Titles Kill Rankings

1:57 What Meta Titles & H1s Actually Are

4:09 Making Them Match the Search

6:05 Your Homepage H1 Needs Work

7:20 Why Your Company Name Isn’t Your H1

7:49 Yoast Isn’t Your Brain

9:00 Your Homework This Week

10:50 Non-Wanky On-Page SEO Course

Course mentioned

• Non-Wanky On-Page SEO — £200 or £20/month: https://nonwankyseo.com

Tools mentioned

• Google Search Console: https://search.google.com/search-console

Previous episodes referenced

• — Episode 13 — Stop Blogging Like It's a Diary
• — Episode 14 — Your Competitors SEO Geniuses?...
• — Episode 19 — Google Search Console...

Follow Nikki

• Website: https://nikki-pilkington.com/
• LinkedIn: https://www.linkedin.com/in/nikkipilkington/
• Instagram: https://www.instagram.com/nikkipilkington/
• Bluesky: https://bsky.app/profile/nikkipilkington.bsky.social