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SEO's Keyword Assumption Problem (What customers actually search vs what you think they search)
Episode 32
You've spent hours optimising your website for phrases that literally nobody types into Google. And I can prove it. There. I said it.
Hi, I'm Nikki Pi…
11 hours ago
Why Your SEO Might Not Be the Problem
Episode 31
You're paying for SEO and not getting the results you want. Before you sack your SEO — ask yourself: are you the problem?
Hi, I'm Nikki Pilkington and…
1 week ago
I'm Proving SEO Isn't Dead - And Giving You Two Underused Strategies
Episode 30
SEO has been declared dead at least fifteen times since 1995. Fifteen. And it's still here.
In this episode I'm going back to the very beginning - 199…
2 weeks ago
Why Your Blog Post Isn’t Working and How to Fix It FAST
Episode 29
Hi, I’m Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of “SEO F**king What” I focus on the harsh reality many busine…
4 weeks ago
Why Your AI Website Looks Great But Fails at SEO (AI Sites Series Pt 3)
Episode 28
Hi, I’m Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of “SEO F**king What” (the third and final part of the AI Webs…
1 month ago
"Dangerous Dave" and the SEO Insights Trap
Episode 27
“Dave has half a story, no context, and excellent confidence. That’s what makes him dangerous.”
Hi, I’m Nikki Pilkington. My site is https://nikki-pil…
1 month, 1 week ago
How to figure out what to blog about next for your SEO
Episode 26
"She didn't need a content strategy document. She needed to read her inbox."
Hi, I'm Nikki Pilkington. My site is https://nikki-pilkington.com/ and in…
1 month, 2 weeks ago
What AI-built websites actually get right
Episode 25
"The thing about AI-built websites that the doom merchants don't want to admit — some of this stuff is really good. Not good for something a machine …
1 month, 3 weeks ago
Why Websites Built With AI Are Fu*king Up Your SEO
Episode 24
"AI can build your whole website in 10 minutes," they said. "Save a fortune," they said. And now you're wondering why nobody can find you on Google. …
2 months ago
Stop Buying Backlinks FFS! Here are your REAL link building tactics.
Episode 23
"Someone sitting in your LinkedIn DMs right now is offering you backlinks for 99. Someone else wants to charge you five a month for a robust link bui…
2 months, 1 week ago